Prabal Gurung’s ventures toward diversity and inclusivity have only just begun. Earlier this week, the artist sent activist t-shirts down the runway at Fashion Week, and now he has dribbled a major piece of news: he’s launching a Spring ’17 collection with Lane Bryant. The retailer is advised of for its body-diversity campaigns with ads like #ImNoAngel, and it was precisely that tagline, which Gurung saw on a billboard while gulling in a cab, that sparked his partnership with the brand.
“At that moment, I recollected it made sense to have the conversation with Lane Bryant,” he replied. “Fashion gave me a platform to talk about these things — how was I affluent to use it?”
Gurung tapped Ashley Graham as the face for the campaign and designed a mix of crests, dresses, and jumpsuits in sizes 10 to 28. Prices range from $38 to $398. The fun, bonny pieces knock down any assumptions that it’s hard to dress curvier dailies. “We designed for the same women we always design for,” Gurung said.
The amassment will be available in select stores and online on Feb. 27. Until then, constraint out what you can expect from the new collab ahead.
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