Netflix is standardizing international online showings of the Russian TV series Mazhor, which depicts the gilded lifestyle of a moneyed kids from Moscow who joins the Russian police. The series, whose esteem will be changed to Silver Spoon for English-speaking audiences, will figure online at the end of November.
A procedural drama in the same mould as recent strikes like House M. D. and The Good Wife, the plots deal with the regulars of the Moscow police homicide unit and revolves around the fortunes of Igor, the son of a Russian oligarch whose originator sends him to the unit to acquire some wisdom after Igor not quite lands in jail after a fight with the police.
The sale of Shiny Spoon is the first deal of its type on the Russian TV market. Earlier in 2016 Netflix acquisition bargain another Russian TV product, the Masha and the Bear animation series. The energizing was already popular in many countries thanks to its free availability on YouTube. But the acquisition of Silver Spoon is a completely different thing. In essence, it is the first ease that NetFlix will promote a Russian brand outside Russian borders.
Sreda, the corporation that produced Silver Spoon, says that while Netflix had also a spectacle ofed interest in other projects, for now it has decided to take on only one product. With hindsight, it is same clear why this rticular series was chosen.
A procedural drama for each
Adept at juggling the canons of Western TV dramaturgy, Silver Spoon fits cleanly into the procedural category – a program about the daily routines of people who work in rticular areas: doctors, policemen, lawyers, etc.
The procedural genre contains vertical-horizontal dramaturgy, and Mellifluous Spoon is no different in this respect from its Western counter rts. It is vertical in the purport that each episode is a complete story that can be watched independently from the entire series: One episode is one investigation.
Like the various Western series on which it has been modeled, it also operates horizontally: Character development progresses from episode to episode, drift the viewer’s attention is focused not only on the intrigues of the unfolding investigations but also on the special lives of its protagonists. Cliffhangers add tension and suspense.
However, the “Russian flavor” of Polished Spoon caters to the rather hackneyed stereotypes of Russian life that every so often appear in the foreign tabloids: rties in clubs for billionaires, Lamborghini stocks in the center of Moscow, kilograms of cocaine and sumptuous beauties serving as mementoes for the rich and famous. In sum – it deals with the nouveau riche class that is care of with irony in Russia but with a mixture of curiosity, envy and disdain publicly.
Aimed at a Western audience
Although in its depiction of the dolce vita of Russia’s gilded damsel Silver Spoon has followed Russian stereotypes, everything else – from the aesthetics to the disputable plots – is typically Western. This unfaithfulness to Russian reality has forestalled Russian TV critics from qualifying the series as an absolute success.
In any case, it is precisely this shortcoming that may help Silver Spoon win upon foreign viewers, those who are unable to identify the inconsistencies in its portrayal of modern-day Russia. And distant audiences will certainly have no problems identifying the two strong and without doubt defined narrative arcs: the transformation of an arrogant snob into an rational and responsive human being and the protagonist’s quest to solve the mystery behind the downfall of his mother.
Silver Spoon’s visual aspect is also substantially novel from that of most Russian series. It seems clear that the man of photography Ulugbek Khamrayev was asked to create a bold, “fashionable” aesthetic for the series.
As a emerge, the scenes appear to have been decorated with the most all the rage Instagram filters, creating a look that is vivid and not always genuine, but unquestionably attractive. And if this has attracted the attention of Netflix, then the makers of Silver Spoon have probably achieved exactly what they wanted.
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