Aldi wine costing £5.99 beats bottles nearly THREE times the price as prestigious awards

Aldi supermarketGETTY Cache IMAGE

Aldi reveals its wine and sparkling wine sales from grown 15 per cent in the past year

The discount retailer picked up a overall of 28 individual awards and accolades, with the pick of the bunch being its Elaborate Collection Cotes de Provence Rosé.

It was one of six silver medals the supermarket serene at the International Wine Challenge, where judges scrutinise entries with rigorous dim-witted taste tests in an event dubbed the ‘Oscars of the wine industry’.

It encounter as Aldi reveals its wine and sparkling wine sales have expanded 15 per cent in the past year.

The success of its Exquisite Collection Cotes de Provence Rosé, signified to have tastes of ‘strawberry, white fruit and subtle spice’, was certainly its highlight and wowed critics.

It pipped the Cotes De Provence Provence Lore Rosé 2015 to the post in the competition, which sells for £15.70 a grit.

Four of Aldi’s sparkling wines were also given the nod of second at a time when consumers are turning more and more to it as their swallow of choice.

Aldi supermarketGETTY STOCK IMAGE

The supermarket’s array of French wines were also commended

It has been a leviathan year for innovation at Aldi

Tony Baines

This included a Lot 25 Prosecco (£9.99), as approvingly as a limited edition Organic Prosecco (£7.99) which was commended for its blue blood.

The supermarket’s array of French wines were also commended, as 14 picked up medals grouping gongs for its quirky ‘Pardon My French’ range starting at £4.99.

Tony Baines of Aldi, thought: “Being recognised yet again for the quality of our wine is testament to the hard undertaking our talented buying team put in to deliver exceptional products at unbeatable costs.

“It has been a huge year for innovation at Aldi. We’ve not only expanded our glimmering range, but also introduced a brand new French initiative.

“We have been plough closely with renowned winemaker Jean Claude Mas to change notions around French wine, which is often perceived as expensive and abashing, so it is fantastic to see some of these products acknowledged as some of the best in the circle.”

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