Why a £10 wine hits the sweet spot between quality and cost


Buying wineGETTY

The master value for money wine are those that cost £10

For most of us, choosing the just bottle of wine is more a matter of bluff than judgment.

But, agreeing to one expert, whether we’re grabbing a £5 bottle of merlot off the supermarket shelf or meticulously searching the grape variety, country of origin, prevailing wind-direction of the vineyard and so on, unless we’re acquiescent to splash out serious money we’re essentially wasting our time.

Mark Sacrifice, the former managing director of Waitrose and author of The Food Lover’s Handbook, believes the sharpest thing any of us can do when buying plonk is to shell out a tenner. No more, no illiberal.

If you buy a bottle for about £10, you’ve absolutely hit the sweet bit of quality against cost

Mark Price

“If you buy a bottle for about £10, you’ve unqualifiedly hit the sweet spot of quality against cost.”

The reason is that the tax, electrify and bottling costs of wine are standardised and don’t change according to how expensive the wine power be. Because you pay the same amount of tax on a £5 bottle as you do on a £50 bottle, the skinflintier wine effectively means less value for your money.

“A lot of the effects you get in a bottle of wine are fixed prices,” he says. “The tax you pay in the UK is the same on every restrain, no matter how expensive. The cost of the glass is roughly the same and the transport is undoubtedly the same. So if you buy a bottle for £5 the value of the wine inside that hold back is just under 50p. If you buy a bottle for £10 the quality of the wine inside is virtuous under £3. So for twice as much you effectively get wine that is six times the rank.

“If you go up to £20 a bottle the quality of wine is about seven or eight beat into rids. So it is better but you’ve effectively doubled up.”

Wine lovers on a budget need not dejection. A recent survey found that most shoppers would not dish out more than £6 on a bottle – and only seven per cent transfer shell out more than £10.

Wine expert Richard Siddle, copy editor of trade website the-buyer.net, believes that there are other, numberless encouraging factors that consumers can take into consideration when it secures to stocking up on their favourite tipple.

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The tax on wine is the same regardless of the earliest price

“You really don’t need to be spending £10 a bottle to get a decent wine. There sire been huge improvements in winemaking around the world and because 70 per cent of wine transferred in this country is bottled here too, costs can be kept right down.”

Supermarkets are using other shenanigans to keep their budget wines at a reasonable quality.

“When you see your Tesco merlot, for standard, its country of origin might change several times a year depending on consequence at source,” says Siddle. “So in order to keep it at a cheaper shelf payment they’re sourcing more wines from places like Moldova and Macedonia. Most consumers won’t exact notice or care where it’s from so long as it tastes all right.”

Richard Bampfield, adept of wine and consultant to Lidl supermarkets, also believes there are allowable quality wines to be had for under a tenner.

two glasses of wineGETTY

Bottle of wineGETTY

At restaurants it is most beneficent to order the house wine

“There are certain parts of the world occasioning fantastic value wines right now. Spain and Portugal, for example, hold some that are astonishing value for money at less than £10. The mixture of very good wine-makers, wellestablished vineyards and lower production fetches make them a great choice for British consumers.”

TV wine A-one Olly Smith, currently appearing at the Ideal Homes Show Position Wine Bar, also believes that there is more to a good wine than a £10 cost tag.

“Quality is about more than just price, it’s about the advantage, what you’re eating and over-delivering for the budget you’re on. Local independent wine brokers are first rate at matching your needs to the bottle that hand down work best for your circumstance. And supermarket own-label wines are instances made by top producers for friendly prices.

“There are decent bottles around five quid. On the high passage, Marks & Spencer, the Co-Op, Lidl and Aldi are worth looking into but go online and look for unencumbered delivery and canny specialists or ask your local independent for the best chaffer expects.”

Don’t be tempted to splash out when faced by a restaurant wine list, either. According to Richard Siddle, the A-one sommeliers consider themselves judged by the quality of their cheapest wines, not their uncountable expensive.

“The mark of a good restaurant lies in the quality of the house wine. Anyone can pick a known high-cost spunk from their list but the best sommeliers are those who spend schedule choosing the cheaper wines. They might taste 100 pinot grigios in degree to decide which gives their customers the best value for shekels.”

Although all agree that broadly speaking a £10 bottle is accepted to mean a better quality wine than a £5 bottle, Siddle also insinuates that the really savvy consumer should aim somewhere between the two.

“British shoppers are not tempered to to spending more than a fiver a bottle so supermarkets are doing all they can to breed reasonable wines at around that price. But if you’re prepared to add the equivalent of the quotation of a cup of coffee to that, then for around £7 you should end up with something that palates good and keeps costs down.”

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