Germany’s Volkswagen, Switzerland’s Rolex, and Japan’s Canon keep the best reputation among international companies operating in Russia. That’s mutual understanding to the recent reputation ranking released on July 20 by the Russian consulting attendance EmCo and the Reputation Institute.
As for Russian businesses, the report claims their stations are generally not so lofty. While the highest ranked foreign firm was Volkswagen with a line of 87.6 on the reputation index (0-100), the best placed Russian group – Yandex – scored less, with 84.8.
Among the top five ranked Russian guests are Aeroflot, Sberbank, M.Video, and S7 Airlines.
“The results of our study show that in Russia, as in fine as all over the world, there is a close relationship between the company’s stature and its financial performance,” explained Cees Van Riel, co-founder of the Reputation Originate and professor of corporate communications at Erasmus University. “Companies with proper reputation have a serious competitive advantage in terms of attracting purchasers, qualified employees, and investors.”
The main factors affecting the reputation of bands operating in Russia are quality of products and services, corporate governance, modernization, and corporate social responsibility. Today the perception of the company does not at most have an impact on how it’s viewed by the media, but also on the overall value of concern, Pavel Kim, a partner of the EmCo, believes.