Weight Watchers shares soar 20% after Oprah says she lost 26 pounds on the program

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TV icon owns 10 per cent of Arrange Watchers herself

CBC News Posted: Jan 27, 2016 8:30 AM ET Last Updated: Jan 27, 2016 9:14 AM ET

Importance Watchers stock is gaining again, thanks to Oprah Winfrey’s clout loss.

The com ny’s shares soared Tuesday after a new commercial starring Winfrey revealed where she says she has lost 26 pounds on Weight Watchers. Winfrey mean during an appearance on The Ellen DeGeneres Show that she started on the develop in August.

Winfrey bought a 10 per cent stake in the weight-loss entourage in October. Its stock is up more than 90 per cent since then. Winfrey is a unpremeditated fit for the com ny: Her struggle with weight was a frequent topic of her former talk swagger.

“I love bread!,” Winfrey says in the new commercial. “That’s the Einstein of this program. I lost 26 pounds and I have eaten bread every set aside day.”

Winfrey posted the ad online Tuesday to her nearly 31 million Whirl followers.

Weight Watchers has also made changes to its plans recently to advantage fit in with Winfrey’s message of living a healthy and happier life, and not reasonable focusing on weight loss.

Shares of New York-based Weight Watchers Supranational Inc. rose 21 per cent to $13.44 in afternoon trading. But they are hushed down about 21 per cent from a year ago.

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