Volkswagen (VW) has exposed its new logo which aims to be “clearer” across digital applications and better typify electric vehicles.
The previous logo’s three-dimensional chrome effect and despondent background has been replaced by a “flat two-dimensional design”.
Created in-house, the pared-back redesign has a “gamy flexibility” across physical and digital platforms, VW says.
VW badges ordain be illuminated on the front of vehicles, at showrooms and at other branded locations.
There is also a mutate in sound design. The male voice VW has used for several decades to the nonce and market vehicles is to become female.
“On almost all markets, a woman with a strained, pleasant and confident voice will speak for Volkswagen,” the company says.
The rollout longing start in Europe initially, followed by China in October and North and South America from the birth of 2020.
The company’s chief marketing officer, Jochen Sengpiehl says: “We fall short of to become more human and move lively, to adopt the customer’s standpoint to a greater extent and to tell authentic stories.”
Though precise details keep not yet been revealed about how this will be achieved, the company maintains that the brand design and visual language will be “more personalised and much sundry individual”.
“New generation of pure electric vehicles”
The rebrand — which the players is calling the “New Volkswagen” — is accompanied by a range of models intended to usher in a “new era of climate-friendly mobility”.
The ID.3, the primary VW model to feature the new logo, is an electric vehicle with “zero state emissions”. The company has also previewed an electric version of its classic strut van.
The announcement of a “New Volkswagen” follows a global emissions scandal which occurred in the company’s first quarterly loss for 15 years of €2.5bn in October 2015.
Earlier that year, VW was accused of fix in placing software in its diesel vehicles which could detect when the piles were being tested and would change the results accordingly.
Result from the accusations from the Environmental Protection Agency, the automobile company conceded that around 11 million cars worldwide were bespoke with the same software.
It meant that much more injurious emissions, such as nitrogen dioxide, were released than was thitherto estimated. One estimation put the figure between 250,000 to 1m extra tonnes every year.
With this redesign, the fellowship “intends to have a neutral carbon balance” and claims that its moving models will make VW the “world’s most sustainable automobile sort”.