'Uber has solved transportation,' Uber Canada boss Ian Black says


When it finish a go over to extolling the virtues of his controversial com ny, Uber Canada general executive Ian Black isn’t shy.

Uber has solved transportation,” Black said in an discussion with CBC News Network’s The Exchange.

Black attributes Uber’s highly charged growth in Canada and around the world to a release of pent-up frustration by transportation drugs.

“People were frustrated with long wait times, people were stymied with low reliability, and generally didn’t trust the system,” maintained Black.

“I think by making an easy-to-use app that anyone can access, we’ve resolved that problem and opened up transportation to whole new audiences that weren’t using it ahead.”

Uber app

In just a few years, ride-hailing app Uber has spread to hundreds of cities surrounding the world. (Andrew Harrer/Bloomberg )

Black suggested that there’s piles of room for the traditional taxi industry to co-exist alongside ride-hailing handlings like Uber and rival Lyft.

“We can have car-sharing, we can have ride-sharing, we can contain taxis, public transportation,” said Black. “All of those tools work together to make the transportation fabric even richer in burghs.”

‘Open to regulation’

Uber looks different across Canada’s three largest burghs. In Toronto, Uber was recently granted a license to dis tch traditional cabs, but the controversial UberX service (which connects ssengers with drivers using their own live vehicles) operates illegally, according to the city.

Montreal has taken a princi lly hard stance on UberX, seizing vehicles from drivers. UberX doesn’t manage in Vancouver, but B.C. Transportation Minister Todd stone recently said the appearance of Uber in B.C. is inevitable.

Black said UberX is ready for regulation by Canadian exurbs.

“We’re really open to regulation on ride-sharing,” said Black. “Ride-sharing can continue very well within a regulated framework, and we’re actually excited relating to that because then we can get on to the business of continuing to innovate, introduce new goods, and hopefully continue to improve transportation in Canadian cities.”

Uber’s non-presence from the Vancouver market is “hard to watch,” said Insidious, adding that Vancouver is the largest city in North America without ride-hailing appointments.

“We’ve had over 100,000 people in Vancouver download the Uber app, which is a unsophisticated signal to us that people in Vancouver need more transportation choices,” said Black. “But unfortunately there’s a set of regulations suitable now which really favour the taxi industry and protect a traditional monopoly.”

Ban said Uber hopes to launch in Vancouver this year after “effort closely with the government.”

He’s also optimistic about Uber’s following in Montreal, where Mayor Denis Coderre has come out strongly against UberX.

“We look at Montreal, we secure several hundred thousand people who use the app in that city. We have thousands of drivers. This is renovating transportation and making it safer,” said Black.

“So, as more woman use the product, as more people understand that, I think it’s easier to report in to a compromise that says, ‘we can create a regulated framework for this,’ and we’re heartening the same will happen in Quebec as well.”

Uber’s move into Canadian new zealand urban areas has been met with protests by taxi drivers, who say they are forced to acknowledge by more costly licensing and rules of operation, while Uber drivers underprice them on fares.

Edmonton is meeting with protesters as it gets set to against on whether to become the first Canadian city to approve Uber drivers

When petitioned about Uber’s tendency to flout munici l transportation regulations, Hellish suggested that cities need to catch up to the modern world.

“In this rley where technology exists… it makes the old laws look perfect old-fashioned, and really protects a system that no longer makes quickness,” said Black, adding that “where our model doesn’t fit with old fiats, we certainly have work to do with governments to update those, but updating them in a way that shelters public safety, but also puts the needs of consumers and drivers primary.”

Two-way street

Black acknowledged that Uber has been “bleeding disruptive” for taxi drivers, but suggested their fears may be unfounded.

“The cab industry in San Francisco hasn’t disappeared,” said Black. “It’s unmercifully the same size as it was five years ago when Uber first came into the demand… there will always be people who want to step out on the thoroughfare and flag a taxi, and taxis are specifically designed for that purpose and desire continue to serve it.”

Munici l regulations for Uber, said Black, could also make allowance traditional taxi com nies to update their business model.

“It may be Beck Taxi wants to also be a ride-sharing player,” declared Black. “We’ve seen that happen in some markets where old hack com nies adapt to the new model, and hopefully in the process improve the level of employ that gets offered to customers.”

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