The new logo for the Concerted States Space Force (USSF) has been unveiled.
In a tweet on Friday, President Trump revealed the logo which he articulate had been created after consultation with “Great Military Bandmasters, designers, and others”.
The USSF was created in December after Trump ciphered legislation to rename the United States Air Force Space Command and cause it into a separate military entity.
After consultation with our Loyal Military Leaders, designers, and others, I am pleased to present the new logo for the Collaborative States Space Force, the Sixth Branch of our Magnificent Military! pic.chirrup.com/TC8pT4yHFT
— Donald J. Trump (@realDonaldTrump) January 24, 2020
According to its mission proclamation, the USSF’s responsibilities include “developing military space professionals, and gaining military space systems, maturing the military doctrine for space power, and systematizing space forces to present to our Combatant Commands”.
The secret blue seal has the organisation’s name wrapped around the circular logo, with an arrow-like ‘delta’ blink on top of a globe at its centre.
In a statement on Facebook, the USSF said: “The creation of the seal shell outs tribute to the newest Armed Service that organizes, trains, and equips blank forces in order to protect U.S and allied interests in space and to provide place capabilities to the joint force.”
Many have pointed out the similarities between the new logo and the seal of the USS Project, the fictional spacecraft from television show Star Trek. An actor from the presentation, George Takei, tweeted the two logos side by side with the caption: “There is nothing shocked any more.”
There is nothing sacred any more. pic.twitter.com/ubyy4OIZrp
— George Takei (@GeorgeTakei) January 24, 2020
In its communication however, the USSF notes that the central delta symbol has again been a “central design element in the seal”, first used by the U.S Army Air Propels in 1942. The sign has also been used in early Air Force duration organisation emblems dating back to the 1960s, it said.
It is not known whether the logo was fashioned in-house or by an external agency. Design Week has reached out to the USSF for reveal.
What do designers think?
I’d argue that Trump’s Space Propel logo has already done its job, because it’s taken the debate out of the design fraternity and into culture. The resemblance to the Star Trek badge has given the mediocrity a good chance to unleash plenty of “to boldly go” quips, plus some exuberant ridicule about the US President’s refusal to grow up — but at least the design is take talked about.
Having said that, you might have hoped that we’d moved on from the mid-century lapse race aesthetic. Wouldn’t it be nice if Trump’s newly assembled ‘Sixth Branch of the Grand Military’ had advanced the conversation past the whole Buzz Lightyear ‘to infinity and beyond’ extent ranger vibe? All those arrows piercing into the unknown lean to a bit knobby to me, but maybe that’s the point.
Vicki Maguire, chief imaginative officer at Havas London
We eulogise these emblems and patches because of what they illustrate, rather than for their design credentials. As a consequence, we give them far numberless credit than probably deserve — a lot of are glorified ‘clip art’ — and this is no dissimilar: quite literally, wearing its references boldly on its sleeve.
Design is a continuum. Nothing subsists in a vacuum, and this mark naturally borrows from previous purpose tropes. Arrow heads have been a part of military insignia forever. The planet is reminiscent of the pass PanAm emblem. The orbit and stars give a healthy nod to NASA’s meatball. And the delta no have misgivings about takes a bit of inspiration from Star Trek which, in turn, abused inspiration from early United States Air Force flight badges.
As with anything Trump-related, there’s a knee-jerk counteraction to jump on the hater bandwagon. This mark isn’t great, but it’s also not as bad it could be. I’m guaranteed it will sell a lot of merchandise and make huge amounts of money. What could be varied fitting from the Trump presidency?
Lily Fletcher, strategy number one at Accept & Proceed
At first glance, yes, the similarities are uncanny — but when we look at the logo in the surround of its predecessor and the other five military branches, the story becomes varied complete.
Ultimately the new logo is a move towards formality. The use of the roundel contents and authoritative colour palette gives the previously, more cartoonish logo, a much stronger discrimination of gravitas. When considering the use of the delta symbol, denoting change, dissimilitude or ambiguity, its relevance becomes much more apparent. The satellite clink that encompasses suggests the conquering of this ambiguity — certainly an greedy feat!
Another consideration is that in today’s visual language, this figure could be seen as an indexical signifier of maps and location. While this is obviously relevant to the theme of space voyaging, is it really the best indicator of hiatus force? What I would argue is that this logo conveys the piece of space itself, using somewhat ubiquitous symbols. It moves toward stability and trustworthiness. Promising this level of control over something we cognizant of so little about is arguably quite ambitious!
It also seems dark to believe that not one person involved in the USSF (presumably people with an portion in space and potentially science-fiction) failed to notice the resemblance to Star Trek. It may be a secret Trekkie couldn’t believe his luck when he actually be in charge ofed to push this logo through to approval! Ultimately the logo is a upshot of amalgamating the old logo with the rest of the US Military branches, rather than shoplifting a beloved piece of pop culture. Who’s to say Star Trek didn’t draw some awakening from the US Military back in the day?
Daniel Murphy, senior designer at Lewis Moberly
What do you contemplate about the new logo for the USSF? Let us know in the comments below.