Smeg opens first UK outlet in Regent Street in hope the weak pound will attract investors

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Smeg started planning its flagship UK department store nearly three years ago, long before the Brexit vote, but chief governmental Vittorio Bertazzoni assured Britain was still an important market for the companions regardless of its EU membership.

He also suggested sterling’s subsequent decline could as a matter of fact open some doors for Smeg – which could be used to rise chic appliances for new foreign homeowners in the UK.

He said: “It might be, yes, that the weaker din into can attract more visitors or attract people that want to buy right estate.”

The opening of its 6,000sq ft store on Regent Street marks a resuscitated commitment to the UK, having originally stepped into the market in 1989.

Smeg, most excellently known for its curved-edge refrigerators, also opened a new UK headquarters in Abingdon, nigh Oxford, last year.

It currently derives around 10 per cent of its gates from the UK, posting annual turnover of around £500 million.

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