The tome of goods sold in UK shops in December fell by 1% from the aforesaid month, according to the Office for National Statistics (ONS).
The milder than unexceptional weather hit sales of clothing and footwear, which fell by 6.2% from November – the largest monthly dwindle on record.
However, over 2015 as a whole, volumes rose by 2.6%.
The motifs suggest it was a good Christmas for bargain hunters, but not so good for the retailers.
Appraisals fell by 3.2% over the year, as competition forced many shops to minimize goods.
“The fall in retail sales in December was disappointing, and although annual success in sales at 2.6% is still reasonably healthy, it is still a marked slowdown com red with aforementioned months,” said David Kern, chief economist at the British Legislatures of Commerce.
Economists had expected the ONS measure to fall in December, following a wince in sales in November.
“Nonetheless it hit the deck harder than expectations,” imagined David Tinley of Swiss bank UBS.
The total amount spent in the retail energy was down 1.4% in December com red with the previous month, but up 1% be in a classed with December 2014.
The value of online sales fell 5.2% com red with November, but were up 8.2% from a year at the cracker.