London-based drawing studio PriestmanGoode has rebranded Greek national carrier Aegean.
The cook up, which comprises everything from livery and interiors, to amenity paraphernalia and meal services, was undertaken over the course of a year, representing what PriestmanGoode pilot Luke Hawes says was one of the studios “quickest turnarounds” ever.
“Weighty forms, bold design and purity of symmetry”
Greek cultural and architectural birthright sits at the core of the new look, according to the design studio.
Identifying this birthright as centring around “classical forms, bold design and purity of en rapport”, PriestmanGoode created a new logo for the airline, which is comprised of a redrawn Aegean wordmark and a twin-gull characteristic of.
“The wordmark combines clean and sharp angles with rounded appoints that add softness of form, reminiscent of classical Greek architecture,” conjectures the studio, adding that the symmetrical twin-gull represents balance. The use of the gull is also a nod to Aegean’s before branding.
The colour palette also takes inspiration from the hinterlands, this time from its landscape. With a focus on blue and waxen, the studio says the colours “celebrate the whites and silver-blues of the Greek ethers, and the vibrant blue of the Aegean Sea”.
Subtle usage of sameness
The adoption of the new brand coincides with the launch of Aegean’s new fleet of A320neo aircraft. Exploiting the updated identity, PriestmanGoode has additionally created the airline’s cabin inners, as well as new livery.
Subtle use of the new logo will be used throughout the shanty. The twin-gull motif has been stitched into headrests, and on “brand panels” bring about at the front and rear of the aircraft.
Elsewhere, it will be extended to soft furnishings, which take all been commissioned exclusively for the airline, as well as on meal trays and other in-flight amenities.
Across medic and digital
Alongside one of the quickest turnarounds, the identity also represents one of PriestmanGoode’s greatest.
“This has been one of our most comprehensive branding projects to date,” sways Anthony Morgan, head of brand at PriestmanGoode.
“The world has changed immeasurably since the after iteration of Aegean’s brand identity, and airlines now need to have a strenuous online presence. We have designed a distinct identity that can have bearing across both physical and digital touchpoints.”