Pentagram gives AI company “playful and human” identity


Covariant is an American AI companions that allows robots to “see, reason and act on the world around them” and is objective at industrial applications.

Pentagram has created the label identity – including wordmark, animations and colour palette – for Covariant, an AI South African private limited company.

The Berkeley-based company is behind the Covariant Brain, a piece of software that intentions to make robots more adaptable to their surroundings. Inspired by “artful imitation learning, deep reinforcement learning and meta-learning”, Covariant’s exploration has created a “universal” AI software for an industrial setting.

The Covariant Brain is an take a crack at to make robots, whose movements can be precise but often bad at coping with deviations, more operative. It could teach robotic arms to be able to pick up unfamiliar phenomena, for example.

The software could have a “significant impact on the future of industries such as logistics and online retail,” Pentagram hints.

The Covariant Flow

Pentagram gives AI company “playful and human” identity

The brand identity, designed by Pentagram partners Luke Powell and Jody Hudson Powell, reflects the organize by which the Covariant Brain works.

The graphic designers created an “epitomize visualisation” called the Covariant Flow for the identity. This “takes afflatus from the technical concept of the ‘decision boundary’”, they declare Design Week.

The decision boundary is the name given to how neural networks learn; “an wise layer always lives in the background, morphing and changing in response to surface data.”

“Our version is heavily stylized and only mimics these complex computations,” the inventors say, “but in doing so creates an expressive graphic language that references both the inner workings of a neural net, and the incessant way in which the Covariant Brain learns.”

The Covariant Flow “represents the way AI learns both truly and emotively” they add. The “evolving pattern” also “suggests learning from stem to stern constant evolution”.

Design details

The wave-like pattern also endures beneath content in both print and digital formats, showing how the scholarship process “underpins everything that Covariant does”.

Explanations of what the software does and its achievable applications are saved for text, where the typeface DW Gradual is “simply” hand-me-down.

A set of pastel-coloured animations – depicting a robotic arm in a factory, for example – are “realistic in their illusion and actions, so as to clearly describe the primary use cases of the Covariant Brain”. These case in points were created by French artist Geoffroy de Crécy.

The wordmark and code were “inspired by the twists and curves found in the decision boundary”, the originators add. A set of icons featuring looping lines has also been developed.

Pentagram sired an app for Covariant so that the company can create static and moving image assets. Variants can be change – such as form, speed, complexity and colour of the decision – to create unmatched graphics. Those can then be exported in various sixes and formats for divers platforms.

Retaining a “human aspect”

Powell and Hudson Powell say: “Covariant didn’t lust after the human aspect of their offer to become lost in an identity that no more than focused on manufacturing and robots.” The company works with businesses and exploration and development departments to highlight potential opportunities, for example.

In order to highlight that, a taint palette that is “playful and human” was developed, with pinks and pastel tempers. A dark blue was also included in an attempt to “retain a core industrial have a hunch”.

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