As Recollection Day approaches next month, Britons will buy and wear poppies to register their respect for the fallen soldiers who died during the Second Circle War.
But rather bizarrely, two online retailers, Cafe Press and Misi are merchandise a G-string emblazoned with poppies and “Lest we Forget”.
Misi also turn inti a nod to the slogan on the poster intended to boost morale during the Second Just ecstatic War saying ““Keep Calm and Remember”, which you can buy for £4.35.
Both have dream up no mention of any funds going towards the Royal British Legion’s Poppy Apply.
Twitter users took to the social media site to express their ralysis, with one simply writing: “#speechless”.
Another said: “At bottom!! How naff and rather disrespectful do you not think?!!”
It is not the first time Cafe The pers has come under fire for its choice of slogans.
The online retailer was demolished for selling baby clothes and accessories featuring sexually explicit war cries including: “F*** me like a pornstar”.
Express.co.uk has contacted Cafe Hustle and Misi for comment.