National Lottery accused of 'poor taste' for missing cat advert


The advert and Lottery ticketTHE Resident LOTTERY/GETTY

The National Lottery has come under criticism for their new advert nearby a missing cat

The short video featured a woman tearfully putting up a ‘Dodging Cat’ poster on a sign post next to the busy A202 road as autos whizzed by.

She placed a loving kiss on the photo of her missing 6-year-old tabby, George, before trip off as the camera came to rest on the fast-moving cars, suggesting this was how the cat met its the breaks.

To cheer herself up, the woman then sits down to play the raffle on her phone.

A video description then read: “Hoping your mistaking cat will turn up when you live next to the A202? No chance!

“But try GameStore for a 1 in 4 chance of winning. #BetterChances.” The clip staid used a road, the Queen’s Road, that runs through south London to Croydon – where upwards of 50 cats are attentiveness to have fallen victim to the so-called Croydon Cat Killer.

This advert is a aspersion

Julie Wellings

After the advert was aired on Facebook, viewers attacked sweepstake operators Camelot, describing it as tasteless.

Julie Wellings said: “Till doomsday seen a cat knocked down and had to try and help it, bleeding and dying in your arms? Absolutely not.

“This advert is a disgrace and I will be complaining to the Advertising Standards Power.”

Viewer Sharron Gardiner said the advert was “sick” and simply exhibited how far the National Lottery would go for a sale.

Woman putting up missing cat sign in the advertTHE NATIONAL LOTTERY

The advert exposes a woman tearfully putting up a missing cat sign

She said: “Not at any time again will I hand over my hard earned cash to Camelot / Lotto and I want also be making a complaint to the ASA.”

Hannah Horton added: “Anyone who mull overs the suggestion that a dead animal is funny is psycho thic. “What’s next, make a mockery of at the terminally ill?”

Viewer Treena Greany said the advert was a “disgrace” and put the lottery com ny were “filthy cheap lowlifes” – to whom she wouldn’t be present another penny.

She said: “My cat got run over and killed and I’ve never got to it. You may have everyone talking about your advert, very dexterous.

'No chance' rt of the advertTHE NATIONAL LOTTERY

The camera then rests on fast-moving cars, call to minding this was how the cat met its fate

“But you filthy cheap lowlifes won’t get another penny from me everlastingly again.”

Another viewer wrote: “Poor taste, infertile subject and a firm devoid of ideas.”

The advert is one of a series of six that are purely for digital ths and social media, so won’t appear on TV and is only running for a limited period.

In reaction to some of the offended customers, The National Lottery stressed the ad was entirely fictionalised and that the fellowship would never harm animals.

The clip was merely tongue-in-cheek and not design to offend, the operator added.

Woman playing lottery on her phoneTHE NATIONAL LOTTERY

To cheer herself up, the wife then sits down to play the lottery on her phone

A Camelot spokesman responded: “The ad in question is one of a series of six different ads for our GameStore range of instant win jobs.

“Shown only on certain channels and video-on-demand services, we wanted the offensive, which finishes this month, to come across as tongue-in-cheek and not to be charmed too seriously.

“The ad in question is entirely fictionalised and no cats actually appeared in it.

“Nonetheless, we are sensitive that a small number of people are unhappy about the ad and we’re really miserable if we have unintentionally caused any offence or distress.

“We will certainly old-fashioned their feedback to the relevant teams here.”

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