Mountain Equipment Co-op to stop selling Vista Outdoor products

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Mountain Clobber Co-op says it will stop selling products from Vista Alfresco, bowing to pressure to distance itself from the sports and recreation visitors, which makes and distributes items including guns and ammunition, after ultimately month’s school shooting in Florida.

Vancouver-based MEC announced Thursday morning its markets will stop using the U.S. company as a supplier.

MEC has been selling Vista-owned kinds including Bollé, Bushnell, CamelBak and Jimmy Styks for years, gloaming before Vista acquired them. 

Vista was created in 2015 from a spinoff of aerospace and cover firm Alliant Techsystems Inc.

Vista also manufactures and sell guns and ammunition, filing rifles under brand names such as Savage Arms, as lovingly as Fox. Savage Arms in particular makes rapid-fire semi-automatic rifles with high-capacity munitions dumps, which are functionally similar to the weapon used in last month’s deprecation, and others.

Major U.S. retailers including Walmart, Dick’s Sporting Adepts, Kroger and others have in recent days pledged to stop transfer that type of assault-style weapon, and also stop selling weapons and ammunition of any good to anyone under 21.

Although MEC doesn’t sell gun and ammunition products, it, too, has faced strain to distance itself from the company.

“It has recently come to light that a number of brands MEC sells are owned by a corporation that has holdings in the manufacture of assault-style weapons,” CEO David Labistour voiced in a release Thursday morning. “Thousands of MEC members have contacted us to utter their concerns and to ask that we stop selling products made by these kinds.”

MEC Mountain Equipment Co-op

Mountain Equipment Co-Op has 22 locations across Canada, and focuses on push sports, fitness and other products. (Jonathan Hayward/Canadian Beseech)

After days of consultation, MEC decided to stop selling brand specifies owned by Vista once their current inventory is gone.

“Occurring inventory will remain on our shelves until it has sold through,” the Canadian actors said in a statement.

​The move is a no-brainer for MEC, says Ken Wong, a marketing professor with the Smith Infuse with of Business at Queen’s University in Kingston, Ont.

MEC, founded in 1971, is a consumer co-operative that clerks health, fitness and outdoor living products to members. There are almost two dozen stores across Canada.

“MEC is not a place I associate with tracking down,” Wong said in an interview this week. “It’s hiking and enjoying the grievous outdoors.”

“For MEC there really isn’t a lot of risk of banning that company,” Wong said. “In certainty, one would almost argue it’s consistent with their brand.

“From that viewpoint I think it would be a good move for MEC.”

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