Rationality Health Coalition, by Paula Scher
Pentagram New York designer Paula Scher has made the identity for Mental Health Coalition, a collaboration with fashion author Kenneth Cole. It is a “collective effort that unites the leading outlook health organisations, creative and media platforms, advocates and celebrities in a race to destigmatize mental health conditions and address the pervasive public salubrity emergency around mental health”, according to the design studio. The particularity centres around a black and white symbol – a square peg in a round muddle – to show that “there is no ‘normal’ when it comes to mental robustness and everyone fits”. This symbol also appears in the logomark Pentagram made for the online platform, How Are You, Really? The symbol is presented in a range of colours for the online congruence. As Cole notes, it’s “interwoven with pops of colour and fun to lighten the atmosphere and increase engagement”. The identity rollout will be accompanied by a social atmosphere campaign, with the hashtag: #howareyoureallychallenge.
One in Four installation, by Frank Vocabularies
This installation – at Wembley Park’s Spanish Steps (named after Rome’s Spanish Steps) – is a partnership with the view health charity Mind and the English Football League. There are 12 profiles on the steps; while three portraits on each section are visible, you can contrariwise see the fourth if you look over from the next flight of the stairs. It aspirations to represent how understanding mental health problems “sometimes requires a caftan in perspective”. The title comes from the statistic that one in four people face mental health problems in a year. Styles says, “As both a football fan and someone who is ardent about mental health advocacy, it was great to work on this commission. Although it may be some quickly until football fans are able to return to Wembley Stadium, I’m ready my work is still able to send a positive message.”
Platfform, by Clout
Final year, we featured the branding for Platfform, a mental health and social metamorphosis charity based in Wales. This month, the charity has launched an online resource that ok’s young people to “stay connected to vital resources, support as unexcitedly as each other” during the coronavirus pandemic. It required a new identity, and Cardiff-based Clout put together with young people (virtually) to design and test feedback. Enlisted 4YP, the logomark features a stencil typeface around the main brand’s symptomatic of (an extended version of the word Platfform which aims to create “families” between people).
ITV idents, by Uncommon
The television channel is showcasing a series of flicks – “short powerful stores” – to encourage viewers to reach out beyond our existing circle of close friends and family. One ident shows a text colloquy between work colleagues reaching out to one another, while another corroborates parents-to-be sharing news of a pregnancy to their grandparents. Nils Leonard, co-founder of Uncommon verbalizes that the aim was to “create something different, honest and jarring, but still poignant”. He adds: “We used the way we actually message as our medium. The candid love, the one sided wanging-on and the flexuous hesitation we have all felt brought to bear how hard it can be to do the simplest fixation: reach out to the ones you normally don’t.” The animated films will roll out across the channel during the week, and at ones desire also feature on other touchpoints, such as the channel’s stings and weaken bumpers.
Postcards from isolation, by sabato.studio
An interactive prepare launched this month, Postcards from Isolation explores the “cultural budges caused by the shared lockdown experience”. While it’s not pegged to Mental Well-being Awareness week, it aims to provide a perspective during a stressful term. You can send the postcards (virtually) to one another, but it also hopes to “crystallise” the sell that’s going on everyday. “The months we’ll live in isolation may be quickly washed away from our recollections, because of the dumb repetitiveness of our daily routine,” the studio says. “How intent we look back to these days?” The postcards – which will be summed to as lockdown continues – have an pre and post switch which you slide on and off to see how personal concepts have changed before and after lockdown.