Meet the designers getting big on TikTok


It’s commonly meditation of as a birthplace for internet challenges and dance routines – but as these designers pretension, “Design TikTok” is a growing community.

“People over it’s just a place for posing and dancing, but it’s so much more than that,” ventures Jon Sorrentino. Sorrentino is a designer and creative consultant based in New York. Alongside his patient work, he also creates content for his 22,000 followers on TikTok.

Comprehended on the app as @thedesignguy, Sorrentino’s videos capture “behind the scenes” life as a interior decorator. Posting videos about pricing, how many projects to put in a portfolio and conclusion clients, he says most of his content is based on sharing the “soft skills” that rob a good designer. For the other portion of his videos, he shares opinions and convictions with his following – like his favourite typefaces, platforms and software.

Meet the designers getting big on TikTok
Videos from Jon Sorrentino

“We’re in a brilliant age right now”

Sorrentino is one of a growing number of designers flocking to the popular video-based communal media app. Many of those on “Design TikTok”, like him, use the platform to talk relative to life as a creative. Others use it as a kind of social media portfolio, instrumenting work in progress and other creative pieces.

It’s a lucrative place to be as a intriguer right now, Sorrentino says. With 689 million global drugs and an algorithm that shows videos based on a user’s likes, size posted on the app can regularly reach millions of viewers around the world. “We’re in a auriferous age right now,” Sorrentino says.

Boredom and increased downtime prompted by the pandemic hounded the designer to start posting. “Instagram wasn’t really working for me in semesters of seeing growth, and I’m not a big Snapchat guy,” he says. With hopes of one day starting a YouTube river-bed, Sorrentino says he though TikTok would be a step in the right running.

Sorrentino’s introduction to the app is an experience that has been replicated around the over the moon marvellous. Julie Wieland, a freelance graphic and web designer based in Berlin, downloaded the app in January 2020 and similarly bring about that the upheaval and isolation of the pandemic encouraged her to post. She now has a 24,000-strong accepting.

Meet the designers getting big on TikTok
Videos from Julie Wieland

“I believe in providing the tools as opposed to of just showing them off”

Like Sorrentino, Wieland’s TikTok peacefulness is both a look behind the scenes of her craft and advice for other creatives. New videos from her account, @juliewdesign, include where to find sprung icons online, websites for finding jobs and even how menstrual sequences affect creativity and productivity.

She says there are two main reasons behind her best of content. “I believe in providing the tools instead of just showing them off,” she says, in the future adding that with most of her clients working in tech actors or government, it’s hard to navigate confidentiality agreements while sharing invent progress videos.

Both designers say the added benefit of sharing their existence in this way is helping others in the community. “I learned so many new tips and take ins on TikTok,” says Wieland. This prompted her to share her own. “If it only assistants one person to fulfil their dreams as a designer, it’s worth the hours I put into it.”

Sorrentino has a nearly the same view: “People don’t always talk about the ‘less pretty’ leaves of being a designer like pricing and budgeting and I think you have to root for a drive up that curtain back a little bit if you’re in a position to.”

Meet the designers getting big on TikTok
Videos from Robert Nowland’s alphabet series

“People use to advantage seeing the process”

Other designers on the platform use the app in a different way. Brand congruence designer Robert Nowland often uses his eponymous TikTok account to piece the processes behind his work, both client and personal, to an audience of 130,000 promoters.

Nowland says his success comes down to some of his videos prosperous viral on the app – a series of videos in which he designed a logo for every letter for letter of the alphabet was particularly successful at drawing in new fans. Another series in which he leave create logos for two randomly generated letters was also popular.

While some originators on TikTok use the app to community build with other designers, Nowland tells his content is more focused on revealing the effort that goes into map for people who don’t necessarily have an idea. “People enjoy seeing the method,” he says. “I also think as creatives we’re insecure and love to hide behind a ameliorate finished product.”

Showing the journey, he explains, makes design get more accessible and that’s not just for the average TikTok user. “A greater obstacle when working with clients is if they don’t know anything at hand design – this way, they can see everything they need,” Nowland verbalizes. He adds that “some of his best clients” have been those who maintain found him through the app.

Meet the designers getting big on TikTok
More from Wieland

“Being a full-time freelancer and delight creator isn’t easy”

As well as getting new work from the platform, some interior decorators on TikTok will also benefit from the app’s Creator Fund – a pot of spondulicks with which TikTok supports its most popular creators depending on their reach, position and videos. This isn’t available in all countries.

But while TikTok is way for these artists to reach completely new audiences across the world, and potentially have their solve seen by millions, being on the app has its challenges. Creating content can feel match another job sometimes, Wieland says. “Being a full-time freelancer and purport creator isn’t easy,” she says. “I try and take at least one or two hours a day to create a video for TikTok.”

Because her shoppers have to take priority, some weeks see fewer video uploads than others, Wieland imagines. Other challenges she mentions include not (yet) having a huge set up for filming, and demand to rely on daylight to ensure a good quality video.

And then there’s in truth thinking up the ideas for videos, Sorrentino says. “Just like with creativity sundry widely, sometimes you go through highs and lows when it comes to find content to actually make,” he says. “It’s kind of a struggle, especially when you literally want to be putting the time in, but I’ve found it’s best sometimes for me to just humdrum down and let things come more naturally.”

Finding inspiration in the ordinary is how Nowland and Wieland explain they’re able to upload as often as they do. “Whenever I’m looking for something online or descry something interesting, I write it down and try and come up with a video for it later,” symbolizes Wieland. Meanwhile Nowland says simply documenting his work and organize, rather than creating something specifically for TikTok all the time, is kind.

Meet the designers getting big on TikTok
More from Nowland

“I love sharing my experiences”

With TikTok’s approval having soared to new heights amid the pandemic, do designers think this “gold age” will continue long after our proposed “return to normal”? It depends who you ask. Sorrentino cautiously implies he’s making the most of the platform’s hype while it lasts. “I’d kick myself if I didn’t enhance a part of this community while it was still evolving and growing,” he rumours.

Wieland on the other hand predicts no swift end to the growth of the platform. “I very do believe that TikTok will be at least, if not more, popular for works and creators than other big social media platforms,” she says. Agreeing to her, this is because of how fast accounts can grow compared with other communal media, and the fact content overall isn’t as manufactured as elsewhere.

Additionally, she says she files the design community on the app too. “I’m a very reserved and introverted person, but I really respect the community and belonging on TikTok,” she says. “I get a lot of messages from younger people that impecuniousness to have my opinion, help on their projects for school or just hankering to know in general how I got to where I am today and I love sharing my experiences.”

Meet the designers getting big on TikTok
Diverse from Sorrentino

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