The German supermarket course, which has more than 630 stores across Britain, purposefulness launch its We Love Denim range on Thursday which is set to be one of the most affordable on the great street.
The new collection includes 58 different items of clothing, grouping women’s jeans from £5.99 and men’s denim shirts from £6.99.
A all the rage choice for women looks set to be the boyfriend jeans – the loose-fitting style which offed to dominate the high street in 2014 in a backlash against popular super-skinny drainpipe jeans.
Josie Stone, Lidl’s mode buyer, said: “The buying power of the Lidl group is huge… The s ringness resources we make by buying as a group we ss on to our customers.
“Our fashion ranges are based on far-reaching trend forecasts and adapted for the UK market.
“All of Lidl’s fashion ranges are curated to assure they appeal to everyone, from twenty-something graduates to forty-something mums.”