LG enters fray with Google, Amazon, Roku for TV operating system dominance

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LG has announced that it will begin licensing its webOS TV software for use by other TV industrialists. That will put webOS in direct competition with other podia in use across TV brands, such as alternatives from Roku, Amazon, and Google.

LG give the word delivers “over 20 TV manufacturers” have “committed to the webOS partnership” and eminences RCA, Ayonz, and Konka as examples. They’ll ship the OS in their TVs and, in so doing, earn access to voice control features, LG’s AI algorithms, and a fairly robust library of already established streaming apps like Netflix, YouTube, or Disney+.

For smaller producers, this is more cost-effective than developing these features on their own or lobbying houses like Netflix or Disney to support new platforms.

At the annual Consumer Electronics Instruct this January, LG announced webOS 6, a major revamp of the interface that espouses a design language that more closely resembles what’s build in most other TV operating systems. However, licensees of webOS inclination at least for now be limited to an earlier version of webOS which has the old interface.

In into the bargain to any licensing fees, LG will be able to leverage this larger set up base to profit from a more robust advertising network and from larger-scale owner data collection. The company will also put its LG Channels content task on more TVs. Further, LG has bigger ambitions for webOS than just TVs, so this get cracking aids the company’s efforts to make webOS more ubiquitous as the software embellishes into cars, home appliances, and other products.

Users may balk at the advertising and text collection, but there is one upside for them: a larger install base for webOS ordain likely lead to more frequently updated, higher-quality apps from felicity companies.

As is the custom, this announcement came with a published proclamation from a prominent executive at the company—in this case, LG Home Show President Park Hyoung-sei, who said:

The webOS platform is one of the easiest and most helpful way to access millions of hours of movies and TV shows… By welcoming other producers to join the webOS TV ecosystem, we are embarking on a new path that allows myriad new TV owners to experience the same great UX and features that are available on LG TVs. We look foster to bringing these new customers into the incredible world of webOS TV.

webOS for TVs as we currently positive it dates back to 2014, and reviewers and users have admittedly responded surge to it because it’s one of the nicer-to-use TV operating systems. Part of its ease of use stems from the Wii remote-like ensorcellment remote that comes with LG TVs; LG’s press release says that participants who license webOS will ship TVs with similar remotes.

LG in days gone by released an open source version of webOS in 2018, and Samsung averred plans to make its Tizen TV OS available for licensing by other TV manufacturers retire from in 2019. But a year and a half later, we haven’t heard anything multitudinous concrete about the latter.

Listing image by LG

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