A set of imprints has been designed to mark the 250th anniversary of Beethoven’s birthday.
The “fashionable” range has been designed by Hampton-based studio hat-trick design, and groups six stamps, a first day cover, stamp pack and a record sleeve.
They cause been released by Jersey Post in collaboration with the Beethoven-Haus, the museum that take ins a major collection of Beethoven-related images and musical texts.
The German composer was hold up in 1770 and is widely considered to be one of the most influential composers of classical music.
“He shocked a lot of people”
The toss took around nine months to complete according to Gareth Howat, hat-trick invent’s creative director.
Howat describes it as an “open brief”: “We were conscious that on his 250th anniversary that there would be a lot of imagery out there, and a lot of it could be very much samey. We wanted to use the imagery in a different way.”
Howat says that the draft is inspired by Beethoven’s “controversial” reputation, and his “revolutionary” approach to music. “He shocked a lot of people, and we indigence to reflect that,” he adds.
Graphic design that reflects the “vibrancy” of Beethoven’s music
Each inscribe is themed around a different piece of Beethoven’s music and includes a likeness (which have been taken from the museum’s collection) that ineptly corresponds to the age he was when he composed it.
A letter or number is the central design foundations on each stamp, which matches the piece of music that’s being highlight. An e for the Egmont Overture or a 2 for Mystery for Violin No. 2, for example.
Jersey Post worked with the Jersey Symphony Orchestra to settle upon the pieces of music, which vary from the famous to the less acknowledged. It shows a “wide range” of music, from overtures to concertos as a way to convey the expanse of Beethoven’s music.
The images have been “coloured up highly” to echo the “vibrancy” of the music. Each musical arrangement has been represented by an pericope of the score, provided by the museum. Some of the stamps have then been layered by an paper that’s relevant to that piece of music such, as a trumpet for the Egmont Overture.
A “new montage”
These elements combine to create a “modern montage”, Howat rephrases. “We wanted to keep the designs graphic and eye-catching.”
Hexachrome printing has been inured to to give the images a “punch of colour”; a type of printing that functions six colours instead of the usual four.
A logo in the top right corner of the names has come from the Beethoven-Haus museum which is located in Bonn, Germany. It’s in behalf of of a campaign for the musician’s anniversary this year. Howat says that the museum was pungent to offer the public a “different side” of Mozart as well.
A complete “train” of stamps
The limited-edition record is being produced with excerpts of the music, and the document itself is made from clear vinyl. “The design extends from the annihilates through to the product so it looks like a suite,” Howat says.
Expected images have also been used in the collection. On the record sleeve, a rank of butterflies has been placed around the composer’s head to show his “intelligence” and to give the collection an “extra layer of visual richness”.
On the stamp for the Coriolan Overture, there is a close-up of a petals – which smack of flames – to represent the overture’s “vibrancy” and ‘loudness”.
Part of the enjoyment of the proposal came from the openness of the brief, Howat says. After Jersey Tack had made a selection of music, the graphic elements came from hat-trick’s own analysis, allowing the studio to play with different elements. It was about come to term the compositions “just right”, Howat says; “not being too complicated but not too sincere”.
In the stamp for the Piano Concerto No. 1, forest imagery has been adapted to to convey a sense of “peace and calm”. The side profile of his portrait bleeds into the semblance of the piano, so that it ties back into a representation of his imagination, Howat conjectures.
“It was about getting his imagination to come to life,” the designer adds.