Google’s first flagship smartwatch won’t be branded “Pixel”

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Broaden / The Huawei Watch running Android Wear 2.0.
Andrew Cunningham

Google isn’t giving up on smartwatches. After two-and-a-half years of devise the hardware up to third- rty manufacturers, Google will finally produce its blue ribbon “flagship” Android Wear device. In an interview with The Verge, Android Dress Product Manager Jeff Chang confirmed earlier rumors that Google was disclosing a ir of smartwatches in-house.

Interestingly, the report says the device want not use Google’s unified “Pixel” branding and would instead be branded by the (unnamed) associates that is manufacturing the devices for Google. In the interview, Chang “likened the rtnership to Google’s Nexus smartphone program.”

We first place heard about two “Google” watches from Android Police, which says they are codenamed “Angelfish” (a as a wholer, LTE-enabled watch) and “Swordfish” (a smaller watch without LTE). According to the vetting, the watches will be the first to launch with Android Wear 2.0, which was recently delayed into 2017. In increment to a total interface redesign, Wear 2.0 will finally carry out Android y support to Google’s wearables.

The smartwatch market is in rough disguise at the end of 2016. Market pioneer Pebble recently bowed out with a buying to Fitbit. According to the IDC, Apple Watch sales are off 71 percent year-over-year. CEO Tim Cook controversies that number, but not enough for Apple to release actual Apple Be watchful for sales figures the way it does for the iPhone, i d, and Mac.

In addition to the shaky all-inclusive market, Android Wear has its own set of problems. Wear follows the standard Android playbook of make a higher-profile Apple product with a slew of models from profuse different manufacturers, but one key difference this time is that Android’s biggest OEM, Samsung, isn’t occasioning Android Wear devices. After a single attempt at an Android tend in the form of the Samsung Gear Live, Samsung has switched to its in-house Tizen OS to power all of its smartwatches universal forward. With Google’s delay of Wear 2.0 into 2017, the updated wearable OS liking have missed the holiday season, leaving hardware OEMs with nothing new to flog betray.

Qualcomm has not been helping out, either. Its latest “Snapdragon Wear 2100” SoC hurled in February of this year, leaving nothing for a holiday upgrade. If you’re hankering for a smartwatch that doesn’t run iOS, you’re as likely as not going to have to sit on your hands for a few more months.

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