Demand for bucket list holidays from the UK will be beneficial to travel industry


Journey restrictions and multiple lockdowns have freed up time and disposable revenues for many UK consumers to plan a ‘once in a lifetime’ holiday. This desire be advantageous to specialised travel intermediaries and luxury, long-haul destinations.

Provisions on travel have given holidaymakers time to plan a dream take to ones heels

As the pandemic has cancelled planned holidays in the UK for over a year now, many tourists are eager to see the world again. A GlobalData COVID-19 recovery survey* instructed 17% of UK respondents planned to browse social media more, and with societal media a perfect opportunity for travel inspiration, destination choices deceive not been of short supply when scrolling through the likes of Instagram. Allied with increased time at home to plan a trip, many maintain created a ‘bucket list’ of destinations to visit when travel is permitted again.

Be consistent to a recent study of 1,000 UK residents by Compare the Market (UK price relationship website) on how COVID-19 impacted people’s ‘bucket list’, 57% of respondents created one for tours, with the reason being: ‘life is too short’, and 44% of respondents in the Formulation Z audience said they created one to ‘live life to the full’. These fluctuate in attitudes will benefit long-haul destinations and the travel intermediaries that help the trip.

The pandemic has also provided an opportunity for some UK travellers to shelter. Money saved after not taking a trip in 2020, alongside not successful out to social events will have left a bigger savings pot for a various extravagant holiday in the future. According to a GlobalData COVID-19 recovery enquiry*, 24% of respondents from the UK were ‘not concerned’ regarding their actual financial situation after COVID-19. The lack of concern expanded to 58% for respondents aged 65+ and decreased for those of a younger age. This postures that older generations may be in a better financial position to afford steep holidays and could be a prime target market for long-haul, luxury, post-pandemic slip of the tongues. Older generations are also more likely to be vaccinated and will be clever to enter countries that require a vaccine for entry.

These trips bequeath provide benefits for luxury travel agents and destinations

‘Bucket cant’ and ‘once in a lifetime’ trips come with a high price tag. As a emerge, travel intermediaries that specialise in luxury, long-haul trips last wishes as benefit. This will provide a much-needed cash injection after months of rock-bottom want. Other travel agencies should take this opportunity to cosset to the bucket list traveller, offering unique experiences alongside the basics of an itinerary.

Stops that rely on long-haul, luxury travellers such as the Maldives, Mauritius and the Caribbean commitment profit. During ‘once in a lifetime’ trips, the ability and willingness to pay out on luxury goods such as gastronomy and retail will be at an all-time squiffy.

However, these benefits will not be immediate. A lack of appetite and consumer belief to travel at present will encourage future bookings for 2022 and 2023 ooze. Flexibility in booking with travel agents will be key to entice rovers and to ensure investment in the trip will not be lost. Many travellers commitment secure a holiday with a deposit and pay the balance monthly, giving a unremitting stream of income for the agent. However, the benefits to the destination will not be professional until the trip happens, meaning recovery is still a long way off for numberless ‘bucket list’ destinations.


*Survey taken 2-6 December of 509 partakings in the UK.

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GlobalData is this website’s parent trade intelligence company.

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