An eight-day be telling on the future of local television continues Tuesday as Canada’s broadcast regulator consents dire warnings from private networks about funding put outs in a changing media landscape.
The Canadian Radio-television and Telecommunications Commission is have a public forum in Gatineau, Que., to determine what rule changes may be demanded to ensure the survival of local television stations.
Those channels cause found their traditional financial model under threat amidst a changing landscape for advertising and consumer viewing habits.
The symposium punted off on Monday with comments from Vice Canada, the Montreal-based technique empire that is about to launch its own cable television channel. While Weakness, strictly speaking, does not currently produce what would traditionally be named as local television, network executives told the commission that their heart demographic of millennials are changing the entire industry.
“We know who our audience is and we off with content specifically for that audience,” said Vice’s chief supranational growth officer, David Purdy. “They have emigrated. They have voted with their feet.”
Others who speak on Monday include smaller television makers such as Halifax-based Eastlink, and Hamilton Ontario’s Flute Zero.