Christmas window displays 2019: bonsai trees, mince pie machines and more

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With the festive spice heading our way, Design Week looks at some of London’s West End’s flagship cooperative store window displays.

Selfridges

Selfridges took the Christmas spirit early this year – earlier, in fact, than any other sphere store in the world, it claims. This year’s “A Christmas for Modern Delays” displays have been on display since 17 October.

Windows prepare been themed around well-known fairy tales, with favourites relish Rapunzel, Cinderella, Jack and the Beanstalk and the Princess and the Pea all being featured, but with a current twist.

These modern twists include casual menswear showcased in the Sword and the Stone window (“Sword and the Streetwear”), Simone Rocha’s wonder hair slide collection adorning Rapunzel’s tresses (pictured) and the Three Carries’ house getting a futuristic mirrored interiors makeover.

It aims to highlight the in reality that “times may be changing in unpredictable ways, but Christmas remains the in spite of.”

According to the store, the endeavour took over 500 hours to fabricate over the past year, while installation itself required atop of 100 people working non-stop rotating shifts for ten days.


Fortnum & Mason

This year’s Fortnum & Mason array features a host of cats sporting red jackets while giving passers-by a behind-the-scene glimpse at the stock’s quirky Christmas prep.

The displays, which have been intrigued inhouse, are a nod to its history – artist Edward Bawden first illustrated the feline helpers during Fortnum’s Christmas electioneer in 1958.

Scenes featured in the eight festive moving window displays take in Champagne and port bottle-filling stations, mince pie assembly lines and a present-wrapping space.

Windows are also adorned with this year’s Christmas rallying cry, “Packed Full of Christmas” which also appears to be a plug for the stockpile’s famed hampers, which happen to be the focus of a related Christmas exclusive of film.


Harvey Nichols

Following on from last year’s Champagne-covered evinces, Christmas 2019 sees Harvey Nichols turn to Scandinavia for encouragement. Animations of the Northern Lights have been projected onto its façade (pictured in the chiefly banner image), presenting what inhouse designers hope disposition be a “photo-worthy moment”.

The window displays themselves are equally Scandi-influenced. Mannequins diversion Harvey Nichols’ Christmas collection sit within cosy scenes decked out with cedar slat panels and Christmas threads.

The idea behind the displays was to create a series of contrasts: light and crony, cold and warmth and nostalgia and modernity.

Following through into the market itself, its fifth floor CANVAS space has been transformed into The Confidential Forest, wherein customers will be able to see festive films, possess have a good time Scandinavian-style snacks and drinks, or attend Saturday Schools until 5 January.

The Scandinavian essence has been launched across all Harvey Nichols stores in the UK and Ireland.


Privilege London

This year’s Liberty displays are inspired by the store’s 2019 Christmas issue: ‘Jeweltopia’. Taking the lead from its colour palette, the windows trait deep teals and pinks and velvet materials as their backdrops, which deliver been appropriately adorned with jewels and crystals throughout.

In the foreground is Unrestrained’s more fantastical take on Christmas, which comes complete with unusual animals created by sculptor Billie Achilleos, “mystical” fruits, and bonsai trees in lieu of the established conifers.

The overarching theme for this year’s efforts is “The Tree of Leave”, which is perhaps best represented by the sprawling central-atrium installation: another lewd and pink bonsai “Christmas” tree.

According to Liberty, the Christmas exhibits took the four-person creative team more than a year to project and eight days to install.


Harrods, Burlington Arcade

Supplementary to their Knightsbridge proposals, department store Harrods has this year opened the Kingdom of Christmas pop-up trust in in Burlington Arcade. It will stock a range of Christmas food, colours and gifts.

The window display largely seems to reflect this, with another skep taking centre stage, only this time in a more ritual under-the-tree scenario. Also present is Harrods’ souvenir Christmas undergo, this year named Joshua.

This year’s main Harrods spread is yet to be unveiled.

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