John Spencer: “Let’s get over our obsession with branding”
Offthetopofmyhead’s come to nothing and creative director says there’s no such thing as brand study…
Category: Design
London’s Microsoft store opens with “maximum flexibility” in mind
The new cooperative store — conceived by design and architectural practice Gensler — has a…
How the food industry is serving up sustainability
From vegan vending utensils to zero plastic takeaways, the food industry is finding inventive revelations…
How to become a: lighting designer
As get of our series looking at jobs in design studios, we speak to Tim…
Action for Children reveals new “friendlier” brand identity
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) induced with the children’s charity on a new logo, tone of…
Why does tone of voice always get forgotten in a rebrand?
It’s straightforward to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting…
Bank of England celebrates 325 years with 325 “curiosities”
The presentation includes banknotes baked in apple pie, dexterity tests for bank organization and a…
Royal Mail reveals stamp series which celebrates “curious” UK customs
The Offbeat Customs collection – created by London-based design studio NB – depicts institutions from…
Design Museum at 30: its most important moments from history
As the London-based cultural organization turns 30 this year, we look back at its story,…
Redesigning the Bible for the millennial generation
Aroused by independent magazines, California-based startup Alabaster is attempting to bring the undeviating text to…