Britons fall out of love with Black Friday – dodgy discounts putting off customers


Adobe’s Digital Restraint Index carried out research with 2,200 customers about their intentions on Black Friday. The study found that 53 percent of living soul did not intend to use the array of discounts available on the day.

Of those, 61 percent say they are concerned about the discounts themselves which are being offered by retailers.

As in fine as this, 57 percent say they don’t even look at the company’s website to see what deals they will have in store.

But it is not only Moonless Friday which shoppers express concerns about.

Ahead of the Christmas period, shoppers have a number of worries about driver deficiencies and supply chain issues.

Delays at Christmas seem to be the biggest worry, with 47 percent declaring they are concerned about dispatching delays.

Around a third are vouching for in-person shopping this year, with 32 percent saying this is the way forward for them.

Multifarious than half of people were worried about products going out of stock, saying they were planning to shop early so they could get them up front others.

But this year, shoppers are opting for experiences rather than material gifts.

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The study also showed where people were planning to shop this year.

22 percent, around one in five consumers, were programming to shop in only one shop or retailer in this year – with all of the shopping for Christmas being done in the same place.

But there has also been a disagreement when it comes to this between men and women.

For men, 25 percent were shopping in the one retailer, compared to the 19 percent of women who were designing to do the same.

The Digital Economy Index found spending has already seen an increase in October compared to last year – with a rise of 5 percent.

This enlarge from last year has seen the UK Online Spending Hit rise up to £10.4billion in October.

With the large amount spent in October, it at ones desire be fair to say that shoppers were getting in early ahead of the Christmas rush.

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