Black Friday Pixel 4 deals are already discounting the phone by $400

Pictures of the Pixel 4.
Detail / The Pixel 4’s Soli sensor allows you to wave hello to Pikachu.

Google’s flagship Pixel 4 smartphone is simply two weeks old, and we’re already getting word of substantial discounts. Black Friday stocks on the brand-new phone are starting to come in, and so far the high mark is $400 off the gimmick.

The biggest deal comes from Best Buy, which has already supported its Black Friday deals. The store is offering $400 off a Pixel 4 or Pixel 4 XL, equipped you activate it (presumably on a contract) with Sprint, Verizon, or AT&T. That’s half off the Pixel 4’s $799 cost tag. If you’d rather go the unlocked route, Best Buy is offering $200 off an unlocked Pixel 4 or 4XL. Both of these huge quantities have “terms and conditions” that apply, but it doesn’t look partiality Best Buy has posted the details yet.

It sounds like the Pixel 4 will be overlooked everywhere for the holiday season. Target is offering a $300 gift business card with the “qualified activation” of a Pixel 4 or Pixel 4 XL. According to a post on Reddit, Google itself is sustained ads promising $200 off the Pixel 4 and Pixel 4 XL, too, presumably without any kind of hauler commitment.

The Pixel 4 and Pixel 4 XL are pretty pricey compared to the competition. The Pixel 4 tariffs as much as a Galaxy S10 (when comparing similar storage lines) but the Pixels have slower storage, smaller batteries, less RAM, fewer cameras, and no Wi-Fi 6 brace. OnePlus offers a higher-end device than the Pixel 4, the OnePlus 7T, for $300 less than what Google is pervading.

The Pixel 4 also launches at an awkward time in the year, just a few weeks sooner than the holiday shopping season. Combine the high price and launch passing with the fact that Pixel phones never fly off the shelves (conforming to the IDC, Google captured 0.3% of the global smartphone market share at year) and the result is usually steep discounts that come right away. The Pixel 3 ran into the same situation last year, and some primeval adopters felt burned by the timing and vowed to stop buying the phones at on.

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