Aeroplan announces big plans for its revamped program but members still skeptical


Aeroplan wants to be profuse than your rewards program; it also aims to serve as your expeditions agent.

The program announced its ambitious plans this week, which embody offering charter flights to sun destinations, opportunities to book travel with moolah while earning points, and the ability to transfer miles to other steadfastness programs.

Most of the changes won’t take place until 2020 — when Aeroplan loses its marquee helpmeet, Air Canada.

The program had no choice but to reinvent itself to make up for the loss, but suspects remain precisely how its transformation will appeal to members, many of whom are noiseless trying to decide if they should stay put or take their loyalties in another place.

Aeroplan announces big plans for its revamped program but members still skeptical

‘We’ll have to wait almost two years now to see what will actually transpire,’ says Alberta financial writer and Aeroplan memeber Robb Engen. (Submitted by Robb Engen)

“They’re vote all the right things,” said financial writer and Aeroplan member Robb Engen in Lethbridge, Alta.

“The resist is in the pudding, and we’ll have to wait almost two years now to see what will indeed happen.”

Come fly with me

When Air Canada departs in 2020 to set up its own antagonist rewards program, Aeroplan will lose access to deeply passed seats with the airline.

So it has hatched a plan to buy up seats on flights with choose airlines at a discount. It will offer them to members as flight-only or case deals to popular vacation destinations.

Aeroplan announces big plans for its revamped program but members still skeptical

‘We know where people cast to travel and when,’ says Jeremy Rabe, CEO of Aeroplan’s parent public limited company, Aimia. (Aeroplan)

“We’re going to be contracting with different airlines fully assigned to charter operations, which means that the whole plane is basically nearby for Aeroplan,” said Jeremy Rabe, CEO of the program’s parent company, Aimia.

“Most races wouldn’t venture to do something like that because it’s way too risky.”

Calgary airline doctor Rick Erickson agrees it’s risky.

Aeroplan also plans to procure blocks of seats for some flights, which Erickson believes is a dapper move for a program looking to boost its offerings. But he says the stakes are bring up when buying all the seats on an airline’s flight before members be experiencing opted to book them.

“To have to enter into the contract with all of their brutal costs and be responsible for that?” he said. “That’s a risk.”

Rabe pronounces Aeroplan has an advantage because, with five million active associates, it will be able to figure out what flights will be hot sellers.

“We differentiate where people like to travel and when,” he said. “That’s why we expect it’s a good strategy for us.”

Who are you flying with?

Aeroplan also plans to let fellows pay for their chosen flights, hotels and car rentals with cash in preference to of miles, an option that will earn them more call attention ti.

But the big questions for many members are: Who will fill Air Canada’s void, and determination they get the same value for their miles?

Aeroplan says associates will be able to book with any airline come 2020, but tally better deals (as they do now with Air Canada) with new partner airlines that experience yet to be announced.

Aeroplan announces big plans for its revamped program but members still skeptical

Aeroplan member and frequent flyer Iftekhar Islam on vacation with his chain Tasnuva Afrin in Singapore. (Submitted by Iftekhar Islam)

Iftekhar Islam, an Aeroplan fellow and frequent flyer, says he can’t commit to staying with the program until he gets some names.

“I need to see their partnerships, their airline partnerships, deep down important to me,” said Islam, who lives in Toronto.

He’s sitting on about 100,000 miles and was delighted to see that Aeroplan promises the miles required for most flight redemptions with team-mate airlines will stay the same.

But Islam worries the cost discretion eventually go up if the program fails to score agreements with some big-name airlines.

“I in addition don’t know how they’re going to continue providing those redemption rebukes if they don’t have a contract to back that up.”

​Rabe maintains Aeroplan is send away to keeping rates stable for close to 95 per cent of its flight redemptions.

As for destined partners, he says that’s in the works.

“Those are conversations we’re kind of actively make with a variety of airlines.”

Fluid points

Come 2020, Aeroplan settle upon also allow members to transfer their miles for use in close to 20 airline familiar flyer programs. That will give members even more flying and hotel options.

Financial writer Engen warns there may be a value for that flexibility.

“Will the conversion rates be attractive?” he said. “Last wishes as [an Aeroplan mile] only be worth half a British Airways mile?”

Regardless of what Aeroplan put on the markets, Engen says whether members stay on board will generally depend upon what kind of value they can offer jet-setters in 2020.

Islam agrees, and says he’s still undecided if Aeroplan will be a advantageous program for him when Air Canada departs.

“It looks promising,” he said. “I still ponder I need more information.”

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