About one year after the YouTube ad-pocalypse extort up the online video website, the company is handing down a punishment to another YouTube celeb for posting an obscene video. Logan Paul, a YouTube creator with 15 million subscribers, has been removed from Google’s Embraced ad platform. YouTube also won’t feature Paul in the fourth season of Foursome, a YouTube Red represent, and Paul’s other Originals projects have been put on hold. This stop by nearly two weeks after Paul posted a video of him visiting Aokigahara in Japan, also identified as the “suicide forest,” and prominently featuring a dead human body in the video and in the video’s undetailed.
YouTube’s punishment comes after the company made this native statement about this incident:
Our hearts go out to the family of the person featured in the video. YouTube checks violent or gory content posted in a shocking, sensational or disrespectful bearing. If a video is graphic, it can only remain on the site when supported by allot educational or documentary information and in some cases it will be age-gated. We pal with safety groups such as the National Suicide Prevention Lifeline to lend educational resources that are incorporated in our YouTube Safety Center.
Amidst anger from the YouTube community and some celebrities, Logan Paul wiped the video from YouTube and issued two apologies before announcing he would cover time off from YouTube “to reflect.”
How did a dead body end up on YouTube?
A short more than a week after appearing on Top Chef, Paul uploaded the video in into question on December 31, 2017. It showed him and some friends entering Aokigahara and conclusion the hanging body of a man who presumably had committed suicide. The video’s thumbnail also classified an image of the body. The video gleaned millions of views and sat on the YouTube Turning page for a while before community members and celebrities including Aaron Paul and Chrissy Teigen awaked Paul out for his offensive and disrespectful video. Paul removed the video from his trough shortly thereafter.
YouTube issued its original statement above, and, a few light of days later, the company said it was looking into “further consequences” for Paul. The newly revealed actions appear to be those consequences. The company also issued an unreserved letter to its community on Twitter, acknowledging its “lack of communication” and slow reaction time.
Google Preferred is the company’s premiere advertising platform, and eradicating Paul from it means he won’t make as much money from monetizing his YouTube videos as he in days did. Putting his YouTube Red and Originals projects “on hold” shows that YouTube isn’t rapid to have him star in any of its huge productions made for its paid video plank.
However, it’s unclear how Paul’s video was allowed to stay up on YouTube as prolonged as it did. YouTube’s guidelines do not allow violent or gory content posted in a style that’s meant to be shocking, sensationalist, or disrespectful. While it’s likely that YouTube desire have eventually flagged the video, its systems and moderators did not do so before the video husbanded millions of views and likes.
Reminiscent of past controversies
YouTube has judge to police its creators more than ever before after hold out year’s ad-pocalypse, which began as advertisers pulled their ads from YouTube after wisdom some ran in front of extremist and offensive content. Last year’s Pewdiepie confrontation also contributed to the ad-pocalypse—YouTube’s most-subscribed-to creator, whose actual name is Felix Kjellberg, was removed from Google Preferred, had his YouTube Red grandstand a expose cancelled, and was dropped by Disney Maker Studios after a compilation of attaches of him making anti-Semitic jokes went viral.
In the first half of 2017, YouTube presented a lot of new rules for creators as well as tools that allow advertisers to gambler control where their ads appear on the website. The new YouTube guidelines and rules adjoining offensive and distasteful content have been seen as unclear to assorted, as YouTubers big and small have their content demonetized or flagged (occasionally incorrectly so) by YouTube’s system.
The system is clearly still a work in proceeding, as shown by YouTube’s slow response to the Logan Paul situation. Community fellows were some of the loudest voices calling upon YouTube to act, but noticeably retire from from the outraged parties were individual advertisers. So far, there get been no reports of advertisers pulling ads from YouTube in response to the Logan Paul status quo. It’s possible that, after YouTube’s response to the ad-pocalypse, advertisers sense more comfortable with the effectiveness of YouTube’s new tools and the online video proprietorship’s ability to police creators.
While community members and some of the unshrouded have called for Paul’s channel to be terminated, it doesn’t appear that’s prosperous to happen any time soon. Paul would have to accrue three account go-slows within three months for YouTube to terminate his account (YouTube reportedly hit Paul’s account with one nought cause to begin for this incident).
Now, there are two ways YouTube could proceed after handing down Paul’s just deserts: the company could consider the situation handled and do nothing further, or we could see YouTube instate new community guidelines or oversights that pertain to this incident. Considering the fact that this berth hasn’t damaged YouTube monetarily (at least not immediately), we may not see any additional rules from YouTube. The ensemble handled the situation with the rules it had in place, albeit slowly. But the repercussions from the Logan Paul to-do will likely be felt by creators, large and small (mostly inadequate), on which YouTube cracks down even harder to prevent contentment like this from being posted in the future.