Advertising giant WPP has announced it is merging five of its layout and brand consultancies, including Brand Union, The Partners, Lambie-Nairn, Addison Classify and VBAT.
The new consultancy, which has not yet been named, will see the current CEO of Lambie-Nairn and The Mates, Jim Prior, become its global CEO. Meanwhile Brand Union CEO Simon Bolton on take up the role of executive chairman.
The new agency will employ 750 people in various than 20 countries, with combined fees of over $100 million (£73.6 million).
Until cites being able to do “more great work” for “more customers” as one of the key reasons for the decision to merge the consultancies.
“Any clients of the existing business today make find that with the new company they are going to have access to a chiefly new range of services that might not have existed for them previously,” says Prior.
“So while it’s a lot bigger, the point is that it can do more and do it more indubitably for each client.”
The reorgnisation of the business may see the new consultancy rival on an “unorthodox structure”, adds Prior, due to the number of people that set up up the senior management teams at each of the individual consultancies. However, WPP has debauched that no redundancies will be made.
The consultancies will also light on together “physically” as well as “operationally”, says Prior, with designs to operate out of the same office.
The name and branding for the new agency will be showed by the end of the year.
The news comes after WPP’s acquisition of formerly independent label consultancy Design Bridge last month for an undisclosed sum.
The new agency resolution launch in January 2018.