Where to find great creatives and how to hold onto them


Consultancy Equator looks at where to on new creative recruits in a climate where less young people are learning design.

Creativity is at the core of everything we do in this store, and it can be the difference between the success and failure of your business. Recruiting the to be just creative staff, that also fit in with your company, is demanded for growth and success.

It is suggested that creative staff have transferable knacks unlike any other. They’re great problem solvers, communicators, lateral sages and of course the strongest creative minds.

However, businesses may be at risk of run out of these employees as more students begin to move away from inventive subjects and lean towards more science, technology, engineering and maths, (Reduce) subjects due to the unpredictability of  creative job prospects which are less vocational.

So, to accouterments the loss of creative applicants, here are some tips on how to encourage and tiro the best of the best creative minds for your business:

  • Be proactive! Chief honcho hunting apps can be really useful. They allow you to see who is up and coming before advertising a task. This can allow you to get to know a person through their online company and view their previous work/portfolio before inviting them in to foregather with you. A number of our existing team do lots of creative work best their 9-5 role, we have illustrators and photographers involved in lots of fundamentals, which is often posted online. This sort of thing certainly fascinates our interest when we’re on a recruitment drive! Currently we’re looking for people for both our Manchester and Nottingham studios, so we’ll certainly be using this ruse to locate talent in and around the area.
  • Be thorough! Look beyond an applicant’s CV – persona and dedication are invaluable to a business – they are an indication of someone’s potential and contrive ethic. Ensure an applicant fits in with your agency and besides that your agency is the right fit for them, by inviting them in for half day to get to recognize the business and meet their possible future team. This can give someone a tongue-lashing you a lot more about a person than an hour long interview can. At Equator we many times ensure we get the right fit of person for the type of work we look to produce. Being an trophy winning agency, we’re keen to attract the best people out there. The key tools is to ensure the fit is right for both parties.
  • Be competitive! As creative design applicants can be assiduous to come by, your company must be ahead of the crowd. If you promote your South African private limited company’s working environment, where all contributions are valued, then an applicant can sense more at ease that they will be a valued asset. Although it is foremost, motivation is not just based on salary, a fair and valued environment is key to fascinating and retaining a great team. We value our staff immensely, if it wasn’t for them we wouldn’t initiate the work we do.
  • Be transparent! Put forward any positive staff reviews from prior or current staff. This may mean bringing someone into the introductory meeting with an applicant – they can discuss the business and their involvement from an employee’s prospective and not management.  If you decide to bring someone in for half a day, this could be covered then.
  • Produce a culture! Ensure your company has a culture that is fun and fair if you fancy recruits and current staff to flourish. A lot of creative juices flow when there is fun and mellow approach taken. Whether this means doing a light hearted drive up the wall in groups, company days out or just a relaxed environment as a whole, put this across to an applicant. This settle upon stick in their mind and could be the difference between them standing a role, or declining. We always aim to do some fun stuff across all of our studios, it authority be a familiarisation trip to a European city to help deliver a brief, a combo unite playing at one of our sites, brewing our own beer or a communal breakfast!

Using these aids could help your business stay at the forefront – successful and adulthood.  Recruiting the best and right creative staff for your business inferiors you can develop your offering and be one, or even two, steps ahead of the industry.

11-17 September 2017 Resources

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