What Brexit woe? Majority of UK shoppers still BUYING BRITISH after vote


British potato farmer and a man with shopping basketGETTY

British shoppers determination pay more to support UK producers despite rising costs, according to scrutinization

A whopping 78 per cent of people surveyed said they devise pay more for food produced in the UK because of its quality and freshness. 

And the study establish most shoppers would likely continue paying more for British fruit and veg, dairy and brisk meat after Brexit, rather than buy similar products from abroad.

This comes despite latest figures showing inflation hit a five-year penetrating in September, which has pushed up the price of the weekly shop.

The research, comported by market research firm Trinity McQueen, surveyed 2,000 adults in the UK.

Our experiment with shows that shoppers really do want to back British brand names and products

Anna Cliffe

Respondents were quizzed on their believes of rising grocery costs following the Brexit vote.

And although 45 per cent influenced they expected to have less spare cash this spell next year, 63 per cent said they would myriad likely pay extra for fresh vegetables produced in the UK.

Sixty per cent clouted they would pay more for fresh milk and cheese, and 59 per cent rephrased they would spend extra to buy British-reared meat. 

Less than a third of those studied said they would welcome cheaper food imports after Brexit, disinterested if the production standards were lower than those in the UK.

Farmer feeding dairy calvesGETTY

The appraisal showed 60 per cent of shoppers would buy dairy from the UK, without considering rising costs

Terry Jones, Director General of the National Husbandmen’ Union, welcomed the results of the research, but stressed the importance of a “free and frictionless” EU marketing deal.

He told Express.co.uk: “Once again our consumers have averred that they are willing to back British farming at the checkout. 

“But to regard those much loved British brands on our supermarket shelves post-Brexit we shortage our politicians to do the same. 

“It will be vitally important for farming and food to take a free and frictionless trade deal with the EU, access to a competent and infallible workforce and a new policy which allows the UK’s largest manufacturing sector to fit in the post-Brexit world.”

British strawberry farmGETTY

Nearly two thirds of respondents said they desire pay extra for British fruit and veg

Anna Cliffe, joint-managing director of Trinity McQueen, verbalized: “Our research shows that shoppers really do want to back British marks and products, and that they’re willing to pay more for them. 

“We want to second our local farmers and reduce air miles where we can. 

“But the study also demonstrates that Brits are starting to feel the pinch of price rises produced by Brexit, and, in the end, our desire for value might win out.”

The research also revealed a separate between Leave and Remain voters on their optimism for the UK after the homeland leaves the European Union in March 2019. 

Mrs Cliffe said: “Leave and Wait voters are completely split when it comes to the future of our economy, and there is a definite generational divide on how the country will fare over the coming months. 

«Younger being and families with young children are much more worried back Britain’s financial landscape than those who are retired. 

“When it finish a go over our departure from the European Union, younger people are much narrow-minded confident that Brexit will bring advantages to the economy – in certainty, they’re significantly worried about the impact and are already reining in their pass.”

The Bank of England is tasked with keeping inflation at around two per cent, despite the fact that data from September shows it hit 2.8 per cent for the first interval since 2012.

One of the key factors in the Consumer Prices Index rise was increasing edibles prices, as well as the cost of recreational goods and transport costs. 

Analysts ascertain the rate by using a ‘shopping basket’ of goods and services purchased by a commonplace British household.

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