Vatican looks to become “more accessible Church” with new brand strategy

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Accenture Interactive has envisioned a new identity for all of the Vatican’s media channels, which have been fused under the umbrella brand of Vatican News.

Management consultancy Accenture Interactive has been destined to create a new brand and digital strategy for the Vatican’s communications system, Vatican Dope.

The concept of the media site was first revealed as part of a series of meliorates by Pope Francis in 2015, when he announced the creation of a new Secretariat for Communication.

The location aims to improve the “consistency” and “clarity” of the Vatican’s communications in order to appropriate for a “more accessible Church”, says Accenture Interactive.

The site consolidates all the Vatican’s existing communication channels under a single brand, embodying Vatican Media and Radio Vaticana Italiana. It reports on the activities of the Pope, the Vatican, municipal churches and world news, and comprises a multi-language editorial team.

New logo

Accenture Interactive has designed a new logo that engenders together all the channels under one identity, featuring the Vatican’s coat of arms plural is insignia and a sans-serif, all capitals typeface.

The consultancy will also be responsible for developing a stigmatize and digital communications strategy for Vatican News, with the aim of helping child access Vatican-related information more easily.

“Today’s cultural and digital convergence instruct the adoption of production processes that are different from traditional possibly men,” says prefect of the Secretariat for Communications Monsignor, Dario Edoardo Viganò. “The collaboration with Accenture Interactive has let us to develop an extensive strategy capable of uniting various working series, the diversification of formats and the strengthening of brand identity.”

The Vatican News plat is now live.

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