V&A set to host major exhibition on the future of design

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The Approaching Starts Here explores the advantages and perils of ever-advancing technology and effect design, from artificial intelligence to 3D-printing and cryogenic freezing.

Inherent Love – an exhibit at forthcoming exhibition The Future Starts Here

The Victoria and Albert (V&A) museum ordain explore the future of design in a 2018 exhibition that will delve into both the capacities and dangers of new products and technologies.

The Future Starts Here will showcase novelties that are either new and on the market or currently in development in design studios and laboratories round the world, split across four sections; Home, Public, Planetary and Afterlife.

Companies “make judgements” themselves

The four sections will increase in scale from one end to the other the exhibition with more space assigned to each consecutive one.

Untroubled b in will look at technologies used in people’s private lives; Clientele will delve into collective responsibility and technology’s use in public ceremonies; Planetary will look at design’s role worldwide and in tackling universal issues; and Afterlife examines possibilities of immortality and how design is being reach-me-down to reduce threats to civilisation and nature, which include human rights abuses and global warming.

Co-curated by Mariana Pestana and Rory Hyde, The Future Starts here focuses to show visitors the capabilities of design today – but will leave visitants to “imagine the consequences and make judgements” themselves, says Pestana.

“We requirement to understand how the objects we have today might impact how we live in the unborn,” she says. “Objects are beginnings – they have inclinations and point near specific futures but we don’t know whether these futures are really prevalent to take off or not.”

New frontiers and ethical questions

The show features an eclectic group of objects – from a zero-gravity 3D-printer used to create objects in period, through to a portable DNA lab called Bento Labs, which allows “anyone to mature a geneticist” and experiment with analysing human genes.

“It used to be just now scientists who could play with the code of life – but now this turns accessible to almost anyone with a basic knowledge of biology, which Bento Labs is also present through workshops,” says Pestana. “Equally, the zero-gravity printer is delegate us to move industrial capabilities from the surface of the Earth to outside of it.”

“These are hellishly exciting fields of design that are exploring new frontiers,” she adds. “But they also free up ethical questions.”

The speed tech develops

As well as demonstrating the impression of new technologies, the show aims to show visitors the speed at which new tech reveals, she says.

Other interesting exhibits include clothing line Superflex’s “wonderful suits” created in collaboration with Yves Béhar, which use robotics and create design to give the wearer an “extra set of muscles”; a crowdfunded pedestrian connection in Rotterdam; and scientific solutions for immortality, such as cryogenic freezing.

The Coming Starts here is the first major exhibition from the V&A’s new Design, Architecture and Digital responsibility, which was established by the late Martin Roth under his tenure as the museum’s impresario from 2011-2016.

The exhibition space will be designed by Madrid and New York-based architect Andres Jaque, in collaboration with London-based connivance studio Superflux, which will be creating audio visual materialistic. Graphic design studio 2X4 will be completing graphic elements. Overflowing details on the exhibition design have yet to be revealed.


The Future Starts Here order run at The Sainsbury Gallery, Cromwell Road, Knightsbridge, London SW7 2RL from 12 May – 4 November 2018. In front of tickets cost £15, and entry for V&A members is free. For more knowledge, head to the V&A site.

Bento LabsSuperflexShooting StarsAeroceneThickness Code AnimationLiving NetworkMasdar City

All images civility of the V&A museum.

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