United Colors of Benetton opens new London flagship store
Apparel retailer United Colours of Benetton has unveiled a new flagship store on London’s Oxford Roadway.
The Italian fashion brand’s new retail space has been designed by its in-house retail model team, and includes technological features such as touchscreen tables and interactive tellies.
The store exterior sees a 12-metre-high archway that is influenced by Latin architecture, and which also features LED screen cladding that choice show video content produced by Benetton’s in-house research concentrate, Fabrica.
Inside the 1,500m² store, the design team has used candid materials such as wood, iron and stone to furnish the space.
A reception room area features touchscreen tables that allow visitors to object the brand’s entire collection, as well as books and design magazines to assume from.
A “loop” shaped staircase leads to three different levels, which house of ill repute the men’s, women’s and children’s collections.
There is also a series of different payment assigns across the shop floor, which replace the traditional checkouts inured to in previous stores, says Benetton.
The new flagship is Benetton’s 16th UK store.