In the quondam five years, beer tap maker Chrislan Ceramics has seen its work double thanks to a boom in the Canadian craft beer industry.
The Maple Strip, B.C., manufacturer says it produces between 1,000 to 1,500 beer in reserves a week, up from around the 600 mark in 2012.
Chrislan has designed beer draw ons featuring rocket ships, dog bones and hockey sticks for juggernauts be Guinness and Labatt as well as smaller breweries like Granville Islet Brewing and Lake of Bays Brewing. But not everyone’s a winner.
«A lot of the craft brewers report in to us with designs that doesn’t really represent their beer,» opportunities Chrislan sales manager Phil Thatcher. «Whether it’s cream ale or an IPA, we actually want that prominent on the tap handle.»
According to the latest statistics from earnestness association Beer Canada, there were nearly 650 breweries acting across the country, with the majority situated in Ontario, as of 2015.
What’s urgency the growth in beer taps, says Thatcher, are the number of craft breweries foothold up shop looking to differentiate themselves.
Thatcher said breweries time come with pie-in-the-sky designs that aren’t practical for the bartender or the patroness.
Beer taps typically should be about 12 to 14 inches gangling, three inches wide with the brewery’s name legible almost 10 feet away, Thatcher said. Along with corresponding exactly shapes, breweries have also approached Chrislan to experiment sundry with brighter and bolder colours.
It typically takes the company yon four weeks to finalize a design to do a minimum order of 25 stopcocks. Costs start at $18 per tap, and can go up from there depending on whether the trim needs to be custom-made. Most tap handles are made out of ceramic, resin or wood.
Thatcher believed the biggest tip he has for breweries wanting to catch a customer’s eye with a tap is to be consistent with the form.
«At the end of the day, they have to sell beer,» he said. «And unless they obtain the brand on there or the company name, people don’t know what they are. A spaceship may look lukewarm but you have no idea what kind of flavour that is. It’s not very appetizing.»
At Toronto bar C’est What, promoters can find everything from a giant turkey baster syringe inflated with hops to a decommissioned telephone handle used as a beer tap.
Proprietress George Milbrandt says one-of-a-kind beer tap designs definitely compose customers to the beer — many times even before they drink tasted it.
«There’s really no rhyme or reason (to tap design),» estimated Milbrandt, whose bar has more than 40 beers on tap. «It’s a very mortal thing. Kind of like beer is.»