Donald Trump may not be acquainted with it, but he’s proving to be a boon for Canadian tourism. CNN has coined the phenomenon the “Trump hit” — referring to the boost in tourism that Cape Breton, N.S. is craving for this summer, thanks to anti-Trump sentiment. It all began with some Americans instituting noise about moving to Canada if Trump, the leading contender for the Republican presidential nomination, behooves the next president. It may not translate into actual crowds of Americans relocating up north. But it looks approve of a lot more may visit thanks to U.S. media jumping on the story and highlighting what Canada has to tender. Cape Breton, in rticular, is basking in the limelight. At the local tourism intermediation, the phone has been ringing off the hook for three weeks. “We just weren’t in the club this, but I say it with a smile,” says Mary Tulle, the CEO of Objective Cape Breton.
‘Cape Breton if Donald Trump Wins’ Cloak Breton’s “Trump bump” began with a tongue-in-cheek website engendered last month by local radio DJ Rob Calabrese. Titled Cape Breton If Donald Trump Gains , the site urges Trump refugees to consider moving to the Eastern Canadian ait. As an enticement, it highlights the region’s beauty, unique culture and cheap corporeal estate.
The site captured the attention of potential American rats — those outraged with Trump’s proposals such as building a insane along the Mexican border and imposing a temporary ban on Muslims entering the US.
Mighty American media coverage soon followed. A CNN TV crew even trekked to Cloak Breton last week.
“The peace and serenity of Cape Breton Atoll in Canada is a long way from the bold and brash American vision Donald Trump is sell,” stated the CNN TV report, which aired on international global liaisons show Amanpour.
Flood of free publicity
In layer the buzz created by the website, many media outlets noted that the jurisdiction is a mighty nice place. A followup CNN online article stated, “With its dazzling natural beauty, Cape Breton Island … is a magnet for trippers.”
A Fox News TV story included snippets from a Cape Breton tourism video, and the commentator declared the island “gorgeous.” The Washington Post described the island as “make happy with tremendous natural beauty, a modicum of cultural diversity and ancient history, and great lobsters.” Tulle says all the attention translates into millions of dollars significance of free publicity. “I am absolutely delighted,” says the tourism CEO. She news that since the fanfare began in mid-February, more than 470,000 guests have checked out Destination Cape Breton’s web site — a spike of diverse than 4,000 per cent from the same period last year. Tulle’s tourism help has also been inundated with inquiries, forcing her to hire additionally help. “We had to bring our summer team colleagues back,” she rephrases. It appears to be ying off. Tulle reports that local tourism buses are already seeing a spike in bookings. Graham Hudson says rearmost week a man from New York called his Cape Breton resort, Keltic House. He booked a cottage for a week in July for about $5,000. “He had never heard of us, not ever heard of Cape Breton,” says Hudson. But he became intrigued after wary of the CNN report. “I was over the moon,” says the resort manager.
Newfoundland the new Venice? Neck Breton isn’t the only Canadian destination that could see a tourism “Trump buffet.” The popular women’s fashion magazine Vogue published an online article after week titled, “For the Trump-Phobic: A Local’s Guide to Moving to Canada.” It catalogues several Canadian destinations that Americans may want to call composed. While droves of Americans may never end up emigrating to Canada, the list could kindle their next travel plans. The article begins with a shout-out to Newfoundland, announcing that it is “one of those rarefied places on earth — like Venice or Iceland — so magical and primitive in its beauty you can’t believe it’s real.” Montreal is praised for being “exotic” with eminent festivals, culture and shopping. The article adds that “Vancouver is remembered for its exceptional physical beauty and outdoor lifestyle.” Teen Vogue got in on the act with a com re favourably with article. Noting that Cape Breton had already gotten a lot of notoriety, the article suggests Americans take a look at Vancouver Island with its outdo climate. “Plus, you’ve got orcas, wild salmon, and the mountains. In other guarantees: bliss,” states the author.
Canada’s worth the trip Tourism polished Gabor Forgacs says the media coverage is helpful because Americans typically don’t considering Canada as a vacation destination. “We are perceived by the world as lovely people, awe-inspiring quality of life,” says Forgacs, but, for Americans, “that ikon doesn’t translate into picking a vacation destination. We’re not seen as electrifying.” He believes a cam ign like Cape Breton’s, no matter how humorous, supports raise awareness that Canada is worth visiting — especially when the loonie is much put down than the U.S. dollar. “We need to educate the Americans about the value proposition we’ve got,” demands Forgacs, a professor with the Ted Rogers School of Tourism Management in Toronto.
Based on Stole Breton’s success, says Forgacs, if he were in the tourism business, he’d upon a national site, TrumpDodgers.ca.
“I would put money on that. That force be a winner,” he says.