Torstar laying off more than 50 employees

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The society that owns the Toronto Star said Tuesday it is laying off more than 50 in the flesh, mostly from its newsroom and tablet edition, amid increasing insistence from declining print advertising revenue.

Twenty-two employees, including 19 full-time white-collar workers in the Toronto Star newsroom, will be among those let go, said David Holland, Torstar’s counterfeit president and publisher, in a memo sent to staff.

Another 26 temporal staff working on Star Touch, the per’s tablet app that opened in September 2015, will de rt the com ny over the next four of months, Holland said.

«We knew that once we became various and more efficient on the tablet, we would need fewer people,» translated Bob Hepburn, a spokesman for the Toronto Star.

The remaining seven job losses awaken from the Metro news per chain, beauty and style publication the Kit and digital com ny men outside the newsroom, Hepburn said.

The layoffs come months after a quondam round of cuts that saw Torstar terminate 12 temporary bargains — mostly employees at Star Touch — early.

Committed to app

The tablet has not lived up to operation expectations. Holland has said the uptake has been lower than the establishment wanted.

Despite that, Torstar remains committed to the venture, he divulged.

«While our current audience size is not yet what we had initially antici ted, we are satisfied that Star Touch has developed a highly engaged and loyal audience of promised readers,» he said in the staff memo.

The head of the union representing newsroom hands at the Toronto Star said the job cuts are a «heavy blow.»

«This is a least difficult day for many exceptional people at the Toronto Star who deliver unreal journalism daily, in print, through the tablet, and on the web,» ul Morse, president of Unifor Nearby 87-M, said in an email.

Morse said there were three more in the flesh losing their jobs than the com ny announced — 55 in total — but Torstar explained it stands by its tally.

Drop in ad revenue

The layoffs come amid issue advertising revenue declines that continue to bite away at Torstar’s ass line. Torstar reported its second quarter results last month, tack a $23.9-million loss.

«These moves, in combination, are in response to diminishing advertising and our need to allocate the com ny’s resources as cost effectively as credible,» Hepburn said.

Earlier this year, Torstar outsourced pull a proof pix of the Toronto Star to Transcontinental and eliminated positions in circulation, IT and other areas.

The announcement Tuesday, which will leave the Toronto Star with connected with 200 contract and full-time employees, is just the latest sign that Canada’s put out media industry is in distress.

Postmedia, Canada’s largest news per restrain, slashed about 90 jobs in January and merged newsrooms in four dioceses as a cost-saving measure.

The situation has become so dire that it has prompted notifications from some media industry executives for the federal government to poke ones nose in, possibly by offering subsidies — an idea that would have been anathema years ago.

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