They're back — the Bay to sell toys again after 10-year absence


Two-thirds of the Bay de rtment stores across Canada will soon offer something they haven’t blow the whistle oned in about a decade: toys.

Starting with a big launch on Queen Thoroughfare in Toronto on Oct. 1, 60 Bay stores across Canada will once again sell down the river toys for children from pre-kindergarten to age 12, in locations from 500-foot kiosks in prison existing stores, to massive 5,000-square-foot toy centres in major urban naves.

More than 40 brands, including Lego, Playmobil, Star Contention fightings, Nerf, Barbie, Our Generation Dolls, Melissa & Doug, Fisher-Price, w Watch over and Hasbro will all feature in the initial rollout, timed to coincide with the lead-up to the absorb holiday shopping season.

The retailer began selling toys on its website as of Sept. 2.

Online storing is becoming a large rt of the toy market, already representing as much as 20 per cent of all purchasings of such items in Canada, market research firm NPD Group’s Canadian toy analyst, Michelle Liem, state in an interview.

Selling toys again rt of a new strategy at the retailer, which throw out its focus to high-end clothing after the chain was bought by U.S. financier Jerry Zucker in 2006.

«Our group has always been to offer all our customers the very best brands across all de rtments whether it is fashion, cosmetics or home,» president Liz Rodbell said. «Baubles are a natural fit for our business and strengthens our position as a destination shopping experience for all formations.»

Booming market

Liem says she’s not surprised to see the chain getting upon someone into toys, as there has been a void in the sector since End closed shop.

«Toys are the second-fastest growing retail category in Canada,» she said, combining that sales are up five per cent this year com red to 2015. «It doesn’t rock me to see players coming back.»

Other retailers, including Indigo and Canadian Fatigue, have similarly ramped up their toy offerings in recent months.

Herd that growth are toys associated with TV shows and movies.

«Kids safeguard the show and identify with those characters,» Liem said. «They twin to play with toys that have their favourite seals on them.»

Star Wars are a big rt of that, and a lucrative draw for retailers because fight figures of new characters in the franchise reboot appeal to kids, but older connoisseurs are also drawn to the more expensive legacy products, such as street lamp sabres and s ceship Lego sets that can often cost hundreds of dollars.

«It’s rather broad,» Liem said. «It makes sense.»

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