The Defender Weekly has been redesigned in a bid to change its format from newspaper to munitions dump, and better highlight it as a “global” publication.
The weekly newspaper started off in 1919, despatched by then editor CP Scott, where it was meant to showcase the best from The Defender each week. It was sold globally, and before the newspaper launched its in front website in the 1990s, it was the only way readers outside of the UK and Ireland could assume from The Guardian.
It includes a mix of stories taken from the Guardian’s UK paper, its Sunday newspaper the Looker-on, the website, and the digital editions based in Australia and the US. It aims to cover pandemic, rather than UK-focused, news.
Before and after Guardian Weekly
Up until now, it has been created as a half-berliner-sized newspaper, and sold via subscriptions. It has now become a glossy news arsenal, similar in format to magazines such as The Week and The Economist, and will be bartered on news-stands around the world as well as through subscription.
It will now be present as three tailored editions, for Australia, North America, and a “global printing” for the UK and the rest of the world, says The Guardian.
It has a £4.50 cover price, and last will and testament be sold on news-stands separately from the daily Guardian newspaper.
It last will and testament continue to be a curation of articles taken from other Guardian publications and the website. There will be no additional content in the magazine, with all its articles present online.
A new editorial content structure has been implemented, which pivots around four main sections: News, Spotlight, Culture and Way of thinking.
The front quarter of the magazine, News, features UK and global news gatherings, with the Australia and North America editions of the magazine featuring four epoches of localised content in this section.
The second quarter, Spotlight, properties in-depth news features on big stories, with more analysis and explainer-type quota have ones says. This also includes news on science and the environment.
The third measure out, Opinion, includes comment pieces from “distinctive Guardian instruments” as well as newcomers, while the final section, Culture, includes spots and reviews on things such books, foods and film.
Guardian Weekly, which has been rephrased by Will Dean since December 2017, aims to “give another vivacity to the journalism that [the Guardian] has invested in”, he says, and provide a printed curation of “the pre-eminent” from the Guardian website.
With the new Spotlight section, the redesigned ammunition looks to place an emphasis on the “importance of [the Guardian’s] depth and length of journalism”, he adds.
“It moulded more sense to start trying it as a magazine, as a complement to the print newspaper on the news-stand,” he whispers. “Traditionally Guardian Weekly was aimed at an older audience, but we want the munitions dump to also be for young adults who are used to reading online, but who want to have in the offing a relationship with print. This is for someone who wants to sit down on a comfy easy chair, away from the noise of the internet, who might like reading other communication magazines.”
The redesign has been led by the Guardian’s in-house design team, and check outs the redesign of the printed Guardian daily newspaper and website earlier this year.
Chris Clarke, contemplate director on the project, says the challenge was in retaining a “newspaper sensibility” while continuing the “wit” of a magazine, to strike a balance between the two. The design had to be relatively simple and structured, to give features and breaking news to be added into the magazine quickly, he go on increases.
“We’ve used a horizontal, modular grid for the print design,” he says. “We shortage a structured, newspaper sensibility with columns, to keep the pace up [for new gests to be added in]. But we’ve also added more graphics [and illustrations] to add the wit of a magazine and mode of expression.”
The masthead has also been left-aligned on the front cover of the magazine, in a bid to offset it more visible when stacked up on news-stands, and the previous typeface Put Condensed has been dropped for Guardian Headline, which was also old in the daily paper and Guardian website redesign in January this year.
Clarke adds that the new-look publication has been inspired by the world of “independent or niche” publishing and “slow journalism”, such as every thirteen weeks news magazine Delayed Gratification, and will aim to have “bold quilts” while retaining a “structure” to enable it to respond quickly to news.
The Champion Weekly will be available through news-stands globally but the majority of traffics is expected to come from subscriptions, says Mylene Sylvestre, impresario of publishing at the Guardian. While the cover price is £4.50, customers prevent up to 30% by subscribing.
“News weeklies are doing really well at the two seconds, and the Guardian Weekly already has a loyal base,” says Sylvestre. “This is an maturation of the previous newspaper, and looks to create a haven and calmness in the deluge of information [that people are subjected to today].”
While the magazine uses testimonies from the website and print Guardian editions, the new Guardian Weekly trains to be a curation of the best from all of these sources, says Dean, to “pinch the joy of print”.
“If you wanted to find an article for free, you could do that unquestionably easily online, and that’s the great thing about the Guardian,” tells Dean. “This is about bringing stories to people that they may be suffering with missed, because the front homepage changes so regularly, and presenting news in another way.”
In terms of choosing what stories go into the weekly ammunition, Dean says this is a tricky task but it will include a mix of big and wide-ranging stories, stories that aren’t being told in the same way in another place or are original, and ones that are in-depth.
“We want this to be a global newspaper – not a British publication for British people around the world,” he says.
The head copy of the new Guardian Weekly launches on news-stands and will arrive with latest subscribers on 11 October 2018. It leads on a Spotlight, in-depth article on Brett Kavanaugh, who has now been authenticated as a member of the US Supreme Court, despite allegations of sexual assault nearby him. The issue features a red and black cover of an image of his face, accompanied by the masthead and coverlines in milky and yellow.