The exhibition commemorating forgotten heroines of the industrial age

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Empresses of Industry runs until 2019 at Leeds Industrial Museum, and prophesies the stories of working women who acted as industrial ambassadors for Britain from one end to the other of the 20th century.

Brand consultancy Lee Goater has created the identity for Leeds Industrial Museum’s fresh exhibition, which celebrates the lives and work of some of the most significant working class women of 20th century Britain.

Queens of Industry give prominence ti female figures who became a voice for the masses between the 1920s and 1980s, containing Blackpool-born Audrey Mossom, who travelled to Russia in 1936 as an industrial envoy and met Joseph Stalin – all while aged just 15.

“The queens weren’t pin-ups,” guesses the consultancy’s founder Lee Goater. “[They] needed to become PR envoys for their industries, helping to raise moral in harder times, on publicly and meet with state leaders on a global stage.”

Matters on display range from historic photographs and objects collected and drawn tired by the “queens”, to letters from fans across the globe and films.

Lee Goater worked in collaboration with creator Aimee Grundell and Leeds Museums and Galleries to bring the exhibition originate and marketing to life.

The branding for the exhibition is based on the concept of “from threaten to limelight”, and aims to look contemporary while also referencing the discussed’s heritage, says Goater.

The identity incorporates a main colour palette of intense purple and gold, and a graphic sun symbol. The tagline “from loom to limelight” is also toughened throughout the exhibition space and in accompanying marketing materials.


Queens of Exertion runs until September 2019 at Leeds industrial Museum. Registration is free. For more information, head here.

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