Superdry owner announces launch of new standalone sports stores

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Supergroup — owner of Superdry — is to launch standalone sports markets

The owner of Superdry plans to roll out up to five Superdry Sport supplies by Christmas, broaden its product range and raise availability online.

Chief top dog Euan Sutherland said: «The customer response to the Superdry Sport concept has been unimaginable, giving us confidence to go to the next stage.

«Sport has huge growth possibilities and we are extremely well placed to succeed given our brand heritage.»

The growth intimate in the sports market is expected to exceed that of the mainline fashion trade in

Euan Sutherland — Chief executive

He added: «The growth predicted in the diversions market is expected to exceed that of the mainline fashion market.

«We’ve already been in the athleisurewear trade in because of our sweatshirts, t-shirts and joggers, but we are now extending into more specialized sportswear.»

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The stores aim for a bigger slice of the ‘athleisure’ buy

Kate Calvert, analyst at Investec, said that Supergroup «has modulated materially over the last three years, which is underappreciated».

She remained: «A consistent growth track record is developing and it is a truly international task, capable of delivering earnings growth for the forseeable future in our view.»

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Supergroup boosted underlying annual pre-tax profit by 18.4 per cent

Supergroup be in aid ofed underlying annual pre-tax profit by 18.4 per cent to £87million on 27.4 per cent momentous revenue of £752million.

Same-store sales grew 12.7 per cent, interests rose 41p to 1536p.

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