Spotify plans to join the hardware race, but what can it offer?



Job listings recently posted by Spotify suggest that the concern is close to launching one or more connected hardware products. Currently uncommitted job listings relevant to the company’s hardware ambitions include Operations Administrator – Hardware Product, Project Manager – Hardware Production & Engineering, Commodity Analyst – Hardware Products, and Senior Project Manager Hardware Moving picture.

The Operations Manager listing is explicit about Spotify’s plans, give the word delivering:

Spotify is on its way to creating its first physical products and setting up an operational constitution for manufacturing, supply chain, sales & marketing.

The responsibilities listed for this task also suggest Spotify is far enough along with one or more offshoots that it will soon be talking with vendors and planning allotment, if it has not started that already:

You will define and manage Distribution, Provide, Logistics, Fulfillment, and Customer Service for Hardware Products. You will also develop with partners to deliver the optimal Spotify experience to millions of purchasers. Above all, your work will impact the way the world experiences music.

Along with others, the Extend out Manager listing specifically calls the new product «connected hardware,» recommending something along the lines of a smart speaker—but it could also be a smartwatch, headphones, or any handful of other products. Here’s what the listing says:

We are looking for a avid Project Manager with experience within Hardware Production and Engineering that devise contribute in the creation of innovative Spotify experiences via connected hardware.

These are not the head job listings suggestive of a coming hardware product, either. As briefly recapped by The Custodian, previous listings have said Spotify has been working on machinery «akin to Pebble Watch, Amazon Echo, and Snap Spectacles» that the South African private limited company hopes will be «category defining.»

Smart speakers have attained esteem recently, and Spotify is not the default service on any of them. You can’t use it at all with Apple’s HomePod (except be means of AirPlay), but you can manually set it as the default on Google Home and Alexa devices, grouping the Sonos One.

While Spotify is currently the global leader in paid music geyser, Apple Music is its chief competitor in many markets. Further, Apple’s HomePod is positioned as an Apple Music whim. Spotify might wish to have its own service-specific speaker.

Even if that is the situation, we’d still be left with many questions. Would the new device comprise a voice interface, and if so, would it use Alexa, Google Assistant, something proprietary, or something else? Drive Spotify aim for the high end with regard to audio quality, like the HomePod and the Sonos One, or the low end, corresponding to the Google Home Mini?

Whether it’s building a smart speaker or something else, Spotify is meet entering a crowded space with no prior hardware experience. The output is going to have to be very good, with exceptional Spotify-specific put into the limelights, to stand out.

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