Some iPad Pros cost $50 more today as Apple quietly ups prices

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Expand / The new 10.5-inch iPad Pro.
Andrew Cunningham

iPads didn’t gross an appearance in the new Steve Jobs Theater yesterday during Apple’s upshot, but some models did experience a change. Apple raised prices for opt for iPad Pro 10.5- and 12.9-inch models by $50 yesterday, and a account by 9to5mac suggests it’s due to the increased prices of NAND flash storage.

The 256GB kind of the 10.5-inch iPad Pro now costs $799 and the 512GB model now expenditures $999. The 256GB model of the 12.9-inch iPad Pro costs $949 after the evaluate increase, while its 512GB counterpart now costs $1,149. The prices for the 64GB loathsome models of each iPad Pro have not changed: the 64GB 10.5-inch lozenge still costs $649 while the 12.9-inch model with the anyhow amount of storage costs $799.

The report cites «sources in the know» that application the price increase is due to the increased cost of NAND flash storage. The NAND paucity has been an issue that manufacturers have had to deal with since the genesis of the year. It’s mostly due to the increased demand for SSDs and the transition from 2D NAND to 3D NAND.

«Customary contract prices of client-grade SSDs in the PC-OEM market are rising this at the outset quarter because not only PC clients are aggressively stocking up their inventories, smartphone customers are also maintaining strong demand for storage components,” senior examine manager of DRAMeXchange Alan Chen said in an industry report from Cortege. “At the same time, the industry-wide transition to 3D-NAND and 2D-NAND TLC production has harshly reduced the supply of Flash memory of the 2D-NAND MLC type. Thus, the quotation increase of MLC-based SSDs is outpacing that of TLC-based SSDs.”

Apple’s CFO Luca Maestri disclosed the «cost pressure» from memory in the company’s second quarter earnings ring up, and it seems the increase in iPad Pro prices is how consumers will feel the so to speaks of the shortage for now. But Apple is one of the manufacturers contributing to the shortage as well: the three new iPhones that debuted yesterday, incorporating the high-end iPhone X, need DRAM and NAND chips. Previous details say Apple’s orders to produce the new iPhones caused other manufacturers to appropriate orders for chips well before they needed them, to make sure they would have supplies on hand. Hopefully, iPad Pro prizes will come back down once the NAND supply stabilizes, but when that inclination be is uncertain.

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