The new Skype logo, courtesy of Skype
Skype has rebranded with a new logo that presents it more in line with other Microsoft products.
Skype is a video the rag and instant messaging platform, which was bought by technology company Microsoft in 2011 for $8.5 bn (£6.7 bn).
The too soon Skype logo, courtesy of Skype
It previously featured a bubble-shaped logo, where a round-edged, sans-serif, milky wordmark sat against a blue background.
The new branding sees the shortened, app icon construct of the logo, which features a white “S” set against a blue background, sat next to a nice, straight-edged wordmark.
Windows logo, courtesy of Microsoft
The new logo is compare favourably with to software brand Windows’ logo, which is also owned by Microsoft. This highlights the Windows icon to the left, with a straight-edged, sans-serif wordmark on the just, all set in blue.
An early version of this logo was developed by Pentagram participant Paula Scher in 2012 for Windows 8.
Microsoft logo, courtesy of Microsoft
The Microsoft logo also marks its square, four-coloured icon on the left, with a sans-serif wordmark on the right.
Civility of Skype
The rebrand comes alongside a website and app redesign for Skype, which intentions to enable give users the ability to personalise and customise the platform.
Owners can change the colours of the interface, and add “reaction” emojis to conversations, in a similar trend to Facebook Messenger.
It also has a new Highlights feature, similar to Instagram Dispatches or Snapchat, where users can create “reels” of their day by adding heterogeneous videos and photos.
Other brands have also been coalesced within the new Skype app. These “add-ins” or “bots” include StubHub, BigOven and Expedia, and permit users to search for event tickets, recipes or flight times and hotels within the app, then send it luminary via a Skype message.
The new version of Skype is currently rolling out across Android motorized devices, then iPhone. It will roll out to desktop for Windows and Mac later this year.
The new Skype trade marking has rolled out online.