The department store was evacuated amid a major police incident in central London, when the Metropolitan Observe were called to the scene as shots were heard on Oxford Way and in Oxford Circus tube station.
Reports followed of gunshots heard inside Selfridges and the fund was later evacuated.
However a spokeswoman later confirmed the evacuation was valid a precautionary measure and that no shots had been fired inside.
The spokeswoman responded: “We can confirm that Selfridges London has been evacuated as a precautionary quota, there has been no reported incidents in store.”
Earlier, singer Olly Murs had clock in hearing gunshots inside the store, while he was in the back office.
He tweeted that he saw guys “screaming and running towards exits”, before reporting the store had been discharged.
It follows reports of shots fired on Oxford Street and underground in Oxford Circus tube locate shortly before rush hour this afternoon.
Police whispered they were responding to the incident as though it were related to terrorism, be that as it may they have not yet confirmed whether it is.
Gunshots were heard on London’s Oxford Boulevard on the biggest shopping day of the year
Selfridges evacuated after reports of chances heard inside the store
Officers said they had not located suspects, validation of shots fired, or any casualties.
Police have asked Londoners to shun travelling to Oxford Street. Those in the area should go inside and stopover there until further notice.
The incident falls on Black Friday, one of the busiest snitch oning days of the year, and took place on Britain’s busiest shopping in someones bailiwick.
The Metropolitan Police said: “Police were called at 16:38hrs on Friday, 24 November to a covey of reports of shots fired on Oxford Street and underground at Oxford Circus tube train station.
Shoppers flooded into Oxford Street as tube stations and Selfridges were deserted
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“Police have responded as if the incident is terrorist related. Armed and unprotected officers are on scene and dealing along with colleagues from British Exultation Police.
“If you are on Oxford Street go into a building and stay inside until foster direction. Avoid travelling to the Oxford Street area.
“At this platform police have not located any casualties.”
They later added: “To age police have not located any trace of any suspects, evidence of shots fired or causalities. Officers maintain to work with colleagues from British Transport Police in the extent of Oxford Circus.”
Police have set up a cordon to investigate the incident. In what way tube stations have reopened and there is no indication of any ongoing liable to be.