Sainsbury’s to launch its own RECORD LABEL after vinyl popularity surge

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Sainsbury’s transfer launch its own record label

Sainsbury’s will join forces with Cosmic and Warner Music to publish exclusive records under its new Own Label imprint, which last will and testament be available in more than 160 stores.

Two vinyl compilation albums intention kick off the launch: Hi Fidelity – A Taste Of Stereo Sound, and Coming Into Los Angeles – A Dash Of West Coast, featuring Cat Stevens and Sir Elton John.

The ’60s and ’70s compilations press been curated by Bob Stanley of indie group Saint Etienne and force cater “specifically to the tastes of Sainsbury’s shoppers”, the supermarket said.

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There ends b bodies a niche market in the UK for vinyl

We want to offer our shoppers something they won’t discern anywhere else

Pete Selby

While sales of physical music products induce deteriorated sharply with the advent of online streaming, there cadavers a niche market in the UK for vinyl.

The so-called UK vinyl revival has seen sales of the style jump 37.6 per cent in the first half of 2017 to £37.3 million.

Sainsbury’s began have vinyl in March 2016 for the first time since the 1980s and states to account for almost 70 per cent of the total grocery vinyl Stock Exchange.

Sainsbury’s supervisor of music and books Pete Selby said: “Our customers’ love of vinyl fairs no sign of abating so, alongside the classics albums, we want to offer our shoppers something they won’t feel anywhere else.

“Our exclusive Own Label records have been carefully accustomed towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll relish the sound of our new releases and our ever-increasing vinyl range.”

Sainsbury’s has sold virtually 300,000 vinyl albums to date, and the retailer’s best-selling album is Fleetwood Mac’s Ruffles, with more than 12,000 units sold.

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