Roku’s new ad-supported channel lets you watch a bunch of movies for free

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The Roku 4 and its reserved.
Andrew Cunningham

Movie buffs looking for titles to watch now require a new option on Roku devices. Roku announced that its new channel (aptly dubbed The Roku Moat) is now available for all US users that have a Roku device made after June 2011. This lead has a bunch of movies from studios including Lionsgate, MGM, Paramount, Sony Ideas Entertainment, and Warner Brothers that are available to watch for free with ads.

Roku revealed plans for this channel about a month ago, but now it has curled out to all customers with compatible devices. Roku has curated content gatherings in the past, like its Roku Recommends and 4K Spotlight sections. But now the company is actively soliciting licensing agreements with studios to offer movies and TV shows on The Roku Ditch. In addition to big studios, the channel also has content from smaller south african private limited companies including Popcornflix and American Classics.

After adding the channel to your Roku homepage (it’s directed the «Featured,» «New and Notable,» and «Movies and TV» sections in the Streaming Channels frame), you can watch any of the available titles for free. There will be ads throughout the big, so it’ll be more similar to watching a movie on a broadcast network than spurt one on Netflix. And don’t expect to see the newest movies or the latest seasons of your favorite TV authenticates on The Roku Channel: since viewing is free, most of the content readily obtainable is older. Roku cites Mission: Impossible 3, Beauty Blow the whistle on buy, Philadelphia, and Zookeeper as just a few of the options available.

If you stay away from ads as much as admissible, you probably won’t like Roku’s strategy for the future. At the time of the company’s IPO (which was scant weeks ago), Roku stated it would focus more on selling ballyhoos and distributing content. The Roku Channel is likely the first of many ad-supported, curated troughs we’ll see from Roku going forward. However, that doesn’t cheap Roku will abandon hardware—the company recently announced five new streaming works to its device family, as well as the Roku OS 8 software update.

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