Iceland is in the light of introducing a new tax on tourists or limiting access to the most popular attractions for travellers.
The country has seen tourism boom over the last decade, with sightseer numbers rapidly growing from 490,000 in 2010 to an estimated 2.3 million in 2017.
This is a mind-blowing handful of visitors considering that Iceland’s population totals less than 340,000.
The boondocks was used as a backdrop for various scenes in the popular television series Tournament of Thrones.
This, coupled with a drop in Icelandic currency, has led to Iceland’s late-model tourism boom.
However, while in some ways this is incontrovertibly positive – tourism brings in over £4 billion annually and is Iceland’s grownest export – the country is starting to struggle with the ever-increasing demand.
«The sector and all of us keep to be careful not to become victims of our own success,» said Thordis Kolbrun Reykfjord Gylfadottir, Iceland’s tourism chaplain.
«Some areas are simply unable to facilitate one million visitors every year.
«If we authorize more people into areas like that, we’re losing what wins them special — unique pearls of nature that are a part of our simulacrum and of what we’re selling.»
In response to the rise in tourist numbers, Iceland’s coalition regime is considering various options to reduce the impact.
One possibility is making bus friends and tour operators buy a special licence.
Another is charging a higher tax on hostelry rooms to bring in more money for infrastructure and facilities.
This last will and testament serve to make Iceland, already an expensive destination, even dearer.
«When we talk about charging for access, to me that relates various to controlling the number of people entering particular areas – which we difficulty to do,» said Gylfadottir.
«We also need to ensure that tourists that appear here get a positive experience during their stay.»
If you do fancy universal, tourist tax be damned, here are the 10 best things to do in Iceland.